Quattro Direct | Agency Profile, Contacts, AOR, Client Relationships
Service: direct response specialty
- Main Telephone
- (610) 993-0070
Quattro Direct Contacts
|Dan L.||Senior Vice President & Group Account Director||PA|
Sample of Related Brands
|Lynda T.||Vice President & Group Account Director||PA|
|John S.||Vice President, Digital||PA|
|Sean K.||Vice President, Strategic Growth & Marketing||PA|
|Dan B.||Managing Director & Partner||PA|
Campaign Imminent: Pentagon Federal Credit Union names digital AOR amid spend decreases (Score 71)
According to iSpot, most of PenFed's 2019 national TV commercials aired from Q2-Q3; spend targeted Gen-X and boomers (male skew - see targeting right) and decreased by -24% YOY to roughly $266,123 from roughly $351,564 in 2018.
The company's ad placement signals that it's targeting male Gen-X and boomers. Kantar indicates that it also utilizes search, local broadcast, OOH, print and radio. PenFed specializes in serving military affiliates, so those with veteran expertise will have the upper hand.
Agency & martech readers - Since, as you know, agency reviews tend to follow one another, consider offering creative and/or media services. To the best of our knowledge, your competition will include an in-house media team. Less than a year has passed since PenFed hired CMO Gaurav Bhatia, former chief digital officer at NewDay; his semi-recent hire makes further agency reviews even likelier.