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Score 47 - Future Possibility: Vantis Life Insurance Company hires new digital lead

Connecticut-based Vantis Life Insurance Company has been shifting its focus to direct-to-consumer, so they are developing their marketing to help support the new channel. The latest endeavor is the December hire of Manuel Lirio as AVP of Consumer Direct Marketing. He joins Vantis from Stifel Marcin, where he served as digital marketing director. Prior to that he worked at The Hartford as direct, digital marketing - search and social strategies. 

While this isn't a new CMO hire, accounts changes should still be imminent as Lirio will likely select a digital agency to assist in Vantis' plans. So, digital agencies with life insurance experience should start reaching out as soon as possible; Lirio is at the ideal outreach period.

Sellers - Vantis appeals primarily to middle-class Americans, so those with high digital ROI for reaching that demographic should be able to secure revenue. They do not have a top spending period, so reach out year round.

In the past, Vantis relied primarily on business journals to advertise. But, obviously, they'll be focusing more on digital now. According to the press release, this includes "message development, social media marketing and [SEO] techniques."

PR is being handled by Gregory FCA Communications.