Gregory FCA Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm
- Main Telephone
- (610) 642-8253
Gregory FCA Communications, Inc. Contacts
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| Greg M. | Founder & Chief Executive Officer | PA | ||||||||||||
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| Matt M. | Senior Vice President | PA | ||||||||||||
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B2B Media Opps: Thryv hires marketing chief (Score 47)
growth marketing VP for two-and-a-half years. She also brings CMO experience from her time at Comodo. As Thryv's CMO, Cannizzaro will be responsible for all marketing duties, finding new revenue streams and improving demand. This hire will affect the company's marketing strategy and could lead to agency reviews.
Per Pathmatics, Thryv earned 201.1m impressions YTD through Facebook ads (54%), Instagram ads (36%), desktop display ads (7%), desktop video ads (2%) and mobile display ads (1%). It placed the majority (99%) of these ads directly onto sites such as facebook.com, instagram.com, yellowpages.com, youtube.com and finance.yahoo.com. It placed the remainder (1%) indirectly through Google AdX+AdSense onto sites such as yahoo.com, nypost.com, buzzfeed.com, quizlet.com and zone.msn.com. It spent around $1.6m on digital display ads YTD, a 54% decrease from $3.5m spent in this channel during the same time period of 2021. Full-year spend jumped by 83% from $3.6m in 2020 to $6.6m in 2021.
According to iSpot, Thryv spent around $7.6k on national TV ads YTD, after not allocating any budget toward this channel during the same time period of 2021. Full-year spend equaled $1.2m in 2021. It did not air a national TV ad in 2020. This year, it placed ads during programming such as The Exchange,TechCheck, Power Lunch, Closing Bell and Squawk Box.
Sellers-- Thryv's services appeal to small and medium-sized businesses. The company allocates the majority of its marketing resources toward digital display and national TV ads. Thryv significantly increased digital spend in 2021, but it decreased spend for the channel this year. It also started utilizing national TV ads again after not investing in the channel in 2020. Keep in mind that the new CMO will make some changes to the company's marketing strategy. Start reaching out for more information so that you can offer relevant ad space.
Agency & martech readers-- Thryv currently works with Gregory FCA Communications on communications. As you know, the number one sign of agency reviews is a CMO hire. Those of you with business-to-business experience will likely have the upper hand over the competition. Get in touch soon to be top-of-mind.