Wieden + Kennedy | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(503) 937-7000|
|Main Fax||(503) 937-8000|
Wieden + Kennedy Contacts
|Dave L.||President & Global Chief Operating Officer||OR|
Sample of Associated Brands
|Dan W.||Co-Founder & Chief Executive Officer||OR|
|Susan H.||Co-Chief Creative Officer||OR|
|Lawrence T.||Director, Media - North America||OR|
|Hal C.||Creative Director||OR|
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Female Media Opps: #333 Chobani hires new PR AOR after moving creative, media
, NYC. There appears to be no major work left to win, so Edelman's win takes Chobani off the VAI.
Sellers - keep going after revenue through the first half of the year (H1), traditionally Chobani's top advertising period. Their Q1 TV push began in January. Typically, this flight runs through May. Last year, TV picked up again in July and ran through the end of August. Digital runs year round, with spikes in Q1 and June-September.
Female-focused sellers, especially those with proven ability to reach A18-50 HHI $90K, should continue to have an advantage securing Chobani's $45M+ TV heavy advertising account . But, sports sellers should reach out, as well. Chobani does also run ads on sports sites to get its high protein-to-low fat ratio offerings in front of healthy lifestyle men, along with women. Besides yogurt, keep in mind that they've been pushing
Incumbent: Weber Shandwick had PR since September 2013.
TV Breakdown: $43.7 million fueled national TV ads the last year (see breakdown right), up from $33 million in 2015, iSpot.tv reports.
Digital Breakdown: $3 million has garnered almost 499 million impressions the past 12 months, most of which has been site direct desktop and desktop video ads, Pathmatics reports. This is double Chobani's display spending in 2015.
Top targeted sites include youtube.com, espn.com, amazon.com, thrillist.com, walmart.com, imdb.com, target.com and Time's realsimple.com.
Recently Appointed Decision Maker: Nestle veteran Tim Brown was recently appointed president and COO to oversee Chobani's operations, sales, marketing, legal and finance teams.
147 State Hwy. 320
Norwich, NY 13815
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