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Wieden + Kennedy | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (503) 937-7000
Primary Address
224 Northwest 13th Avenue
Portland,
OR
97207
USA
Wieden + Kennedy Contacts
Contacts (5/86)
Name | Title | State | ||||||||||||
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Azsa W. | Chief Creative Officer | OR | ||||||||||||
Sample of Related Brands
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Claudia V. | Global Chief Finance Officer | OR | ||||||||||||
Jiah C. | President | OR | ||||||||||||
Jason W. | President | OR | ||||||||||||
Rebecca G. | Chief Marketing Officer | OR |
WinmoEdge
Male Millennial, Gen-X Opps: MLB taps creative AOR amid spend increases (Score 55)
Sales lead: This appointment will likely lead to higher ad spending & possibly additional agency shifts.
- Wieden + Kennedy as its creative AOR in March 2023.
- This is the league's first creative AOR in eight years.
- The agency is tasked with creating a new brand platform and a campaign to run throughout the 2023 season.
MLB's target demographic: Male Gen-X & millennial baseball fans
The league will likely:
- Release fresh creative/launch an ad campaign
- Increase ad spend
- Seek additional agency assistance
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: MLB spent approximately $321.3k on national TV ads YTD, a huge jump from $797 spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend increased by 20% from $8.3m in 2021 to $10m in 2022.
- Ad programming: It placed ads during programming such as 2023 World Baseball Classic, MLB Baseball, NBA Basketball, and NHL Hockey.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: MLB spent around $3.5m on digital display ads YTD, a significant increase from $1.3m spent in this channel during the same time period of 2022.
- YTD data: 441.1m impressions via Facebook (78%), Instagram (11%), desktop display (9%), Twitter (1%), and mobile display (1%).
- 2021-2022 spend: Full-year spend increased by 33% from $19.7m in 2021 to $26.2m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, cincinnati.com, dallasnews.com, and twitter.com. It placed 1% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as yahoo.com, mynorthwest.com, realtor.com, ebay.com, and dallasnews.com.
Additional channel insights
- Vivvix: MLB also utilizes OOH, print, radio, and local broadcast.
Agency analysis:
- Opportunity: Get in touch with MLB's DMs to see if it is looking for additional assistance.
- Current roster:
- In-house: media
- THIRD EAR: multicultural
Insight Sources: Broadcast insights estimated by Vivvix.