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Wieden + Kennedy | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(503) 937-7000
Primary Address
224 Northwest 13th Avenue
Portland, OR 97207
USA

Wieden + Kennedy Contacts

Contacts (5/86)
Name Title State
Azsa W. Chief Creative Officer OR
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (503) 937-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 224 Northwest 13th Avenue

Portland, OR
97207
USA

Claudia V. Global Chief Finance Officer OR
Jiah C. President OR
Jason W. President OR
Rebecca G. Chief Marketing Officer OR

Client Relationships


Brand Service From To Media Spend
********, ***. Creative *
******** ****** ******* **** Creative *
******** Creative *
***** ****** *** **** Creative *
********, ***. Media Buying, Media Planning, Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: MLB taps creative AOR amid spend increases (Score 55)


Sales lead: This appointment will likely lead to higher ad spending & possibly additional agency shifts. 

  • Wieden + Kennedy as its creative AOR in March 2023. 
  • This is the league's first creative AOR in eight years. 
  • The agency is tasked with creating a new brand platform and a campaign to run throughout the 2023 season. 

MLB's target demographic: Male Gen-X & millennial baseball fans 

The league will likely:

  • Release fresh creative/launch an ad campaign
  • Increase ad spend
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: MLB spent approximately $321.3k on national TV ads YTD, a huge jump from $797 spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 20% from $8.3m in 2021 to $10m in 2022. 
  • Ad programming: It placed ads during programming such as 2023 World Baseball Classic, MLB Baseball, NBA Basketball, and NHL Hockey.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: MLB spent around $3.5m on digital display ads YTD, a significant increase from $1.3m spent in this channel during the same time period of 2022. 
  • YTD data: 441.1m impressions via Facebook (78%), Instagram (11%), desktop display (9%), Twitter (1%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 33% from $19.7m in 2021 to $26.2m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, cincinnati.com, dallasnews.com, and twitter.com. It placed 1% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as yahoo.com, mynorthwest.com, realtor.com, ebay.com, and dallasnews.com. 

Additional channel insights  

  • Vivvix: MLB also utilizes OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: Get in touch with MLB's DMs to see if it is looking for additional assistance. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.