WE Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm
- Main Telephone
- (503) 443-7000
WE Communications Contacts
|Kyle T.||Public Relations Account Manager - Automotive & Consumer Tech||OR|
Sample of Related Brands
|Elise C.||Vice President||OR|
|Tim G.||Senior Vice President, Insights & Creative Strategy||OR|
|Lindsey B.||Executive Vice President & General Manager||OR|
Campaign Imminent: Roomba maker iRobot hires new PR AOR
Although this is an earned media related hire, Matthew Lloyd, iRobot's senior director of communications, stated, "We are looking to increase awareness and penetration of our products in households around the globe." Plus, creative AOR since last year..
So, in addition to potential event and sponsorship deals, female-focused sellers should be on the lookout for a larger paid media push. There is no word of when a new campaign might drop, but look for dollars in either Q2 or Q4, iRobot's top spending periods due to Mother's Day and the winter holidays. Publicis's Spark Foundry handles media.
Per iSpot, the company has spent $8.9 million on national TV this year, down $1.3 million from the same period in 2016. See chart for the top networks.
Per here. Top targeted sites this year include retailmenot.com, bestbuy.com and amazon.com.