Swift | Agency Profile, Contacts, AOR, Client Relationships
Service: creative
- Main Telephone
- (503) 227-8305
Swift Contacts
| Name | Title | State | ||||||||||||
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| Marni B. | Chief Production Officer | OR | ||||||||||||
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Sample of Related Brands
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| Mark T. | Director, Creative | OR | ||||||||||||
| Kate G. | Associate Creative Director | OR | ||||||||||||
| Derekh F. | Creative Director | OR | ||||||||||||
| Nicole F. | Director, Strategy | OR | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Gatorade debuts campaign for upcoming sub-brand launch
Media Sales Lead: .
Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars connected to Fast Twitch promotional material.
Target Demographics: Gatorade primarily utilizes sports marketing to target athletic male consumers.
Top Brands: Fast Twitch
Key Spend Notes:
- Spend shift summary: National TV spend is increasing for the first time since 2019. Digital spend has been on a gradual rise over the past several years but spiked in 2022.
- Top Spending Period: Q2-Q3
- Gatorade holds planning conversations in Q4 and buying conversations in Q3.
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes Gatorade under Food & Beverage: Energy & Sports Drinks*
- 2022 FY Spend: $53.4m
- 2021 FY Spend: $39.8m
- 2020 FY Spend: $43m
- 2019 FY Spend: $86m
Ad Flight Breakdown (by spend): Gatorade launched 18 spots in 2022; the top five were "Healthy Real Hydration," "Start Playing and Never Stop Playing," "The Moment Possibilities Are Born," "Damian Lillard vs Ryan Garcia: All G," and "Want From Within."
Top Daypart (by impressions): Primetime (1.5b), Weekend Afternoon (570.6m), and Early Fringe (501.3m)
Top Networks (by spend): ESPN, TNT, ABC, NFL Network, and ESPNU
Top Shows (by spend): NBA Basketball, College Football, SportsCenter, MLB Baseball, and College Basketball
Top Industry/Vertical Spenders (by spend): Red Bull (33.1%), Gatorade (31.1%), BODYARMOR (6.7%), Powerade (6.4%), and Propel Water (6%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Gatorade under All Categories*
- 2022 FY Spend: $58.8m
- 2021 FY Spend: $36m
- 2020 FY Spend: $24.3m
- 2019 FY Spend: $15.4m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $5.4m
- Q2 2022 Spend: $25.1m
- Q3 2022 Spend: $21.2m
- Q4 2022 Spend: $8m
2022 Impressions: ~7.5b
Top Ad Types: Instagram (36%), Facebook (30%), and Twitter (16%)
Top Purchase Channels: Direct (100%)
Top Publishers: Instagram, Facebook, Twitter, YouTube, and Twitch
Top Industry/Vertical Spenders: Amazon.com, Home Box Office, Inc. (HBO), Procter & Gamble, Walmart Stores, Inc., and Disney
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Kantar: Print, experiential, and local broadcast
Top Sponsored Podcast: Something You Should Know, NPR News Now, The Dollop with Dave Anthony and Gareth Reynolds, Fresh Air, and Motley Fool Money
Current Sponsorships/Partnerships: NFL, MLB, NHL
Influencers & Brand Ambassadors: Athletes such as Stefon Diggs, George Kittle, and DT Metcalf
Recent & Upcoming Product Launches: Fast Twitch
Current Agency Roster:
- Big Spaceship: Creative agency partner (at least for this campaign project)
- : Experiential AOR
- : Social AOR
- : Digital AOR
- : Media buying agency partner
- : Media agency partner
Insight Sources: Broadcast insights estimated by Podchaser.