Revelry Agency | Agency Profile, Contacts, AOR, Client Relationships

• Holland Tillman joined from Harman International, where she served as the global brand marketing and marketing services VP. **We are still in the process of confirming Holland Tillman's email & will update as we learn more**
  • This role involved developing global platforms and working with various brand ambassadors.
  • Holland Tillman may lead similar initiatives at BlueTriton.
  • She is credited with driving national and global integrated strategies for brands such as Dos Equis.
• The company will likely:
  • Continue ramping up digital spend
  • Conduct agency reviews
• Target demographic: 
  • Gen-Z and millennials

​​​​​Recent leadership shifts:

• This year's hires also included digital marketing manager Luigi DiMeglio, who joined BlueTriton in February.

Additional spending insights:

• Broadcast insights:
  • ​​​​​​​Within the past couple of years, the only brands for which BlueTriton has utilized national TV commercials are here.
• Digital and social insights (digital ad spend, effectiveness, impressions, and performance -- all subsidiaries)
  • YTD spend: Since the beginning of 2022, BlueTriton has spent approximately $45.3m on digital ads, 55% more than the approximately $29.2m spent by this point last year.
  • YTD data: The company has earned around 5.6b digital impressions YTD via Instagram (38%), Facebook (37%), desktop video (12%), Twitter (8%), desktop display (3%), mobile display (1%), and mobile video (1%) ad.s
  • Last year: In 2021, BlueTriton spent roughly $47m on this channel, down 6% from the roughly $50.2m spent in 2020.
• Additional channel insights  
  • The company also utilizes OOH, radio, print (newspapers), and local broadcast.
  • As you can tell by the video above, BlueTriton utilizes cause marketing with its eco-friendly focus on providing 100% spring water.

Additional agency insights:

• Opportunity: Agency reviews often follow CMO hires, so reach out soon to get on Holland Tillman's radar.
  • ​​​​​​​You'd have the best luck securing PR, digital analytics, and/or social media management work since BlueTriton named earlier this year.
• Current agency roster:
  • ​​​​​​​Horizon Media: Media AOR (2022)
  • : Creative AOR
  • : Creative AOR
  • : Creative AOR
  • : Creative and digital AOR
  • : Creative and digital agency partner
  • : Creative and PR agency partner

Insight Sources: Broadcast insights estimated by Kantar.