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Rain the Growth Agency | Agency Profile, Contacts, AOR, Client Relationships


Service: creative agency

Main Telephone
(503) 276-4094
Primary Address
Modern Media Building
207 Northwest Park Avenue
Portland, OR 97209
USA

Rain the Growth Agency Contacts

Contacts (5/28)
Name Title State
Michelle C. Chief Executive Officer & Co-Founder OR
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (503) 276-4094
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Modern Media Building
207 Northwest Park Avenue
Portland, OR
97209
USA
Jane C. President & Chief Operating Officer OR
David M. Chief Financial Officer OR
Sue C. Chief Client Officer OR
Jeff B. Director, Production OR

Client Relationships

Current Past

Brand Service From To Media Spend
*-***-********, ***. Creative, Media Buying, Media Planning *
****** Media Planning, Media Buying *
******* *** ***** Creative, Digital, Media Buying, Media Planning *
******* ****-*** Creative, Digital, Media Buying, Media Planning *
******* ********** Creative, Digital, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X Opps: Nutrisystem's CMO departs (Score 47)


Sales lead: This departure may lead to spend & agency shifts, so keep an eye on Nutrisystem. 

  • Nutrisystem's CMO, Cornell McGee, left the company in April 2023.
  • McGee had a short tenure as he only joined the company last year. 
  • We will be sure to let you know as soon as a replacement is announced.

Target demographic: Gen-X women 

Once it finds a new CMO, the company will likely:

  • Seek new agency partners
  • Revise marketing strategy

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Nutrisystem spent approximately $54.2m on national TV ads YTD, a slight (3%) increase from $52.6m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 20% from $93.3m in 2021 to $112.4m in 2022. 
  • Ad programming: It placed ads during programming such as The Price Is Right, Hannity, Tucker Carlson Tonight, Let's Make a Deal, and Jesse Watters Primetime. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Nutrisystem spent around $7.1m on digital display ads YTD, a 9% decrease from $7.8m spent in this channel during the same time period of 2022. 
  • YTD data: 835.4m impressions via Facebook (60%), YouTube (27%), desktop display (8%), and Instagram (5%). 
  • 2021-2022 spend: Full-year spend plummeted from $35.4m in 2021 to $17.2m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, yahoo.com, instagram.com, and centurylink.net. 

Additional channel insights   

  • Vivvix: Nutrisystem also utilizes print and local broadcast. 
  • Top podcasts sponsored: Stuff They Don't Want You To Know, Last Podcast On The Left, The Rachel Maddow Show, The John Batchelor Show, and True Crime Garage. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.