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Lane PR | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(503) 221-0480
Primary Address
905 Southwest 16th Avenue
Portland, OR 97205
USA

Lane PR Contacts

Contacts (3)
Name Title State
Lisa H. Partner & Managing Director OR
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (503) 221-0480
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 905 Southwest 16th Avenue

Portland, OR
97205
USA

Wendy S. President & Managing Partner OR
Jill W. Director, Marketing & Business Development OR

Client Relationships


Brand Service From To Media Spend
********* ***** Public Relations 2018 present *****
***** **** ****** Public Relations 2018 present *
****** ****** AOR - public relations, digital 2014 present *

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WinmoEdge

Gen-Z, Millennial Opps: Dutch Bros Coffee taps new CMO amid digital display ad spend increase (Score 68)


Drive-thru coffee chain April 2019 who did not make it half a year before departing to become a principal at Guidance Counsel.

Graham joins Taylor Hiskey, whom Dutch Bros hired in June 2020 as social media director; she formerly served in the same role at Urban Decay Cosmetics.

Adbeat estimates the company's digital display ad spend spiked in August 2020; out of the $23.2k spent from August 2018-2020, 70% ($16.2k) was spent from August 2019-2020. Most of the past year's spend went toward YouTube videos ($7k) and programmatic ads placed via Google Display Network ($8.7k) onto sites such as reddit.com ($1.8k), foxnews.com, patch.com, flightradar24.com and manualslib.com.

This increase in digital display ad spend should continue under new leadership, and it signals Dutch Bros is particularly targeting Gen-Z and millennials. To do so, it may also utilize paid social and/or OTT; additionally, offer localized ad spend around the company's locations.

Agency & martech readers - Wait for Graham to get a lay of the land for a few months, then get on Graham's radar for potential work soon; for now, its roster will stay the same. To the best of our knowledge, April 2018. It also works with several partners on non-AOR bases.