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Heart Creative | Agency Profile, Contacts, AOR, Client Relationships
Service: digital marketing agency
- Main Telephone
- (858) 633-7491
Primary Address
2293 North Interstate Avenue
Portland,
OR
97227
USA
Heart Creative Contacts
Contacts (2)
Name | Title | State | ||||||||||||
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Mollie H. | Co-Founder & Chief Executive Officer | OR | ||||||||||||
Sample of Related Brands
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Jennifer B. | Co-Founder & President | OR |
WinmoEdge
Fresh Del Monte loses marketing leader amid spend declines (Score 32)
Sales lead: Keep an eye on this company so that you are ready to reach out when it names a new marketing head.
- Fresh Del Monte (FDM) lost its marketing VP, Pablo Rivero, in March 2023.
- Rivero is now the brand marketing VP of Simply Good Foods.
- We will be sure to update you as soon as a replacement is announced.
Target demographic: Primary shoppers (Gen-X & millennial women)
Once it hires a new marketing VP, the company will likely:
- Seek new agency partners
- Invest in new ad channels
- Increase ad spend
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: FDM spent around $59.9k on digital display ads YTD after spending just $800 in this channel during the same time period of 2022.
- YTD data: 7.7m impressions via Facebook (95%) and Instagram (5%).
- 2021-2022 spend: Full-year spend plummeted from $807.1k in 2021 to $103.3k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: You will have a great chance of picking up some work once it hires a new marketing VP.
- Current roster:
- Heart Creative: digital & social AOR
Insight Sources: Digital spend insights estimated by Pathmatics.