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Heart Creative | Agency Profile, Contacts, AOR, Client Relationships
Service: digital marketing agency
- Main Telephone
- (858) 633-7491
Primary Address
2293 North Interstate Avenue
Portland,
OR
97227
USA
Heart Creative Contacts
Contacts (2)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mollie H. | Co-Founder & Chief Executive Officer | OR | ||||||||||||
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Sample of Related Brands
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| Jennifer B. | Co-Founder & President | OR | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Momvertising Opps: Fresh Del Monte hires marketing VP (Score 50)
Sales lead: Contact the new marketing VP to offer ad space & agency services. 
- Fresh Del Monte (FDM) hired Melissa Mackay as NA marketing VP in June 2023.
- Mackay most recently served as senior director of marketing & product development of F&S Fresh Foods.
- This fills the vacancy we told you about in April.
Target demographic: Primary shoppers/moms (Gen-X & millennial women)
The company will likely:
- Keep ramping digital spend back up
- Try new ad channels
- Review the agency roster/seek additional assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: FDM spent around $75.5k on digital display ads YTD, a 63% increase from $46.3k spent in this channel during the same time period of 2022.
- YTD data: 10.4m impressions via Facebook (94%) and Instagram (6%).
- 2021-2022 spend: Full-year spend plummeted from $818.1k in 2021 to $115.9k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: The recent marketing hire may lead to agency reviews.
- Current roster:
- Heart Creative: digital & social AOR
Insight Sources: Digital spend insights estimated by Pathmatics.