Borders Perrin Norrander, Inc. | Agency Profile, Contacts, AOR, Client Relationships
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Borders Perrin Norrander, Inc. Contacts
|Lori G.||Chief Executive Officer||OR|
Sample of Related Brands
|Andrea M.||Director, Media Planning & Buying||OR|
|Casey C.||Account Director||OR|
|Rosy B.||Director, Finance||OR|
|Isabelle T.||Media Assistant & Planner & Buyer||OR|
Campaign Imminent: Wilson Sporting Goods hires PR AOR amid drops in spend
H&S Communications to their roster as PR AOR. The company is also about to open its first-ever physical retail stores.
iSpot reports that Wilson hasn't used national TV since allocating around $65.4k in 2020 toward commercials targeting sports enthusiasts viewing shows such as Beach Volleyball, College Softball, NHL Hockey, Golf and College Tennis.
According to Pathmatics, the athletic goods company has spent roughly $109.9k on digital ads YTD, only less than half of the roughly $224.1k it spent within the same 2020 timeframe. Wilson's estimated full-year 2020 spend of $345.2k marked a 20% decrease from that of $430.4k in 2019. So far this year, the company has earned ~28.5m digital impressions via mobile display (41%), desktop display (33%), Facebook (25%) and desktop video (1%) ads. The majority of this year's mobile display ads have been placed site direct onto nfl.com (43%), as have the majority of this year's desktop display ads (26%).
Wilson's spend will likely pick back up soon to advertise both its new brand and its new brick-and-mortars. The company has a wide target demographic skewed strongly toward athletes. Per Kantar data, Wilson also invests in OOH and local broadcast.
Agency & martech readers - PR hires, as you know, often lead to additional agency reviews; get in touch soon to offer creative, media, digital analytics and/or social media management work. Winmo states that Wilson's roster additionally includes Kelly, Scott & Madison (media agency partner).