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Borders Perrin Norrander, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(503) 227-2506
Primary Address
520 Southwest Yamhill Street
Suite 950
Portland, OR 97204
USA

Borders Perrin Norrander, Inc. Contacts

Contacts (5/6)
Name Title State
Lori G. Chief Executive Officer OR
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (503) 227-2506
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 520 Southwest Yamhill Street
Suite 950
Portland, OR
97204
USA

Andrea M. Director, Media Planning & Buying OR
Rosy B. Director, Finance OR
Casey C. Account Director OR
Alison R. Media Supervisor OR

Client Relationships


Brand Service From To Media Spend
*&* ***********, ***. creative, digital, media buying & planning 2014 present ******
****** ***** ******* AOR - creative, digital, media buying & planning 2006 present *******

See Winmo sales intelligence in action

WinmoEdge

Score 65 - On the Brink: Banfield Pet Hospital taps new CMO, marketing VP from City of Hope


Mars Petcare subsidiary, has named Lisa Stockmon its CMO, effective July. Previously the founder and CEO of MY ATTA GRRRL, Stockmon brings additional marketing leadership expertise from companies such as City of Hope and The Leukemia & Lymphoma Society. Considering this experience, it seems like Stockmon knows how to market various causes; this will help her in her new role at the veterinary practice chain, which often focuses on the health of pets.

Additionally, Banfield snagged a marketing VP: Rob Baughman. Baughman also came from City of Hope (September), where he served as marketing and digital channels VP. Considering his digital background, we expect that Banfield will focus more on digital channels.

According to iSpot, Banfield hasn't allocated budget towards national TV spots since it spent $1.7 million in 2016. Despite this drop, the company may return to this channel under a new CMO, especially if it has more marketing dollars to spend.

During the past 12 months, Adbeat reports that Banfield has spent $425,500 on digital display ads placed primarily through native channels via Yahoo Gemini Native ($422,900) on sites such as yahoo.com ($419,300). This amount marks a -45% decline from the $774,500 spent within the prior 12 months (Oct 2017-2018). Again, we expect that spend here will pick back up under new leadership. Most ads this year were placed during Q1 and late Q2.

Per Kantar, Banfield also used print last year, but (as of Q1 2019, at least) hasn't yet this year. It typically targets pet parents, and its recent activities hint at a tech-savvy millennial skew. Banfield recently launched Vet Chat, a telehealth service providing app users one-on-one chats with vets. 

Agency & martech readers - since, as you know, a new CMO will review agency relationships, reach out soon to see what work you can secure. To the best of our knowledge, your competition will include creative AOR Borders Perrin Norrander