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Borders Perrin Norrander, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(503) 227-2506
Primary Address
520 Southwest Yamhill Street
Suite 950
Portland, OR 97204
USA

Borders Perrin Norrander, Inc. Contacts

Contacts (5/6)
Name Title State
Lori G. Chief Executive Officer OR
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (503) 227-2506
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 520 Southwest Yamhill Street
Suite 950
Portland, OR
97204
USA

Andrea M. Director, Media Planning & Buying OR
Casey C. Account Director OR
Rosy B. Director, Finance OR
Isabelle T. Media Assistant & Planner & Buyer OR

Client Relationships


Brand Service From To Media Spend
*&* ***********, ***. Creative, Digital, Media Buying, Media Planning ******
****** ***** ******* Creative, Digital, Media Buying, Media Planning ******

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Wilson Sporting Goods hires PR AOR amid drops in spend


H&S Communications to their roster as PR AOR. The company is also about to open its first-ever physical retail stores.

iSpot reports that Wilson hasn't used national TV since allocating around $65.4k in 2020 toward commercials targeting sports enthusiasts viewing shows such as Beach Volleyball, College Softball, NHL Hockey, Golf and College Tennis.

According to Pathmatics, the athletic goods company has spent roughly $109.9k on digital ads YTD, only less than half of the roughly $224.1k it spent within the same 2020 timeframe. Wilson's estimated full-year 2020 spend of $345.2k marked a 20% decrease from that of $430.4k in 2019. So far this year, the company has earned ~28.5m digital impressions via mobile display (41%), desktop display (33%), Facebook (25%) and desktop video (1%) ads. The majority of this year's mobile display ads have been placed site direct onto nfl.com (43%), as have the majority of this year's desktop display ads (26%).

Wilson's spend will likely pick back up soon to advertise both its new brand and its new brick-and-mortars. The company has a wide target demographic skewed strongly toward athletes. Per Kantar data, Wilson also invests in OOH and local broadcast.

Agency & martech readers - PR hires, as you know, often lead to additional agency reviews; get in touch soon to offer creative, media, digital analytics and/or social media management work. Winmo states that Wilson's roster additionally includes Kelly, Scott & Madison (media agency partner).