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Allison Worldwide | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, public affairs, full service

Main Telephone
(503)-290-7301
Primary Address
252 Southeast Second Avenue
Portland, OR 97214
USA

Allison Worldwide Contacts

Contacts (5/9)
Name Title State
Katy S. Chief, Staff OR
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (503)-290-7301
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 252 Southeast Second Avenue

Portland, OR
97214
USA
Kaulana D. Director, Public Relations & Communications OR
Olivia G. Account Director OR
Cassidy M. Marketing Manager OR
Maddie B. Account Manager OR

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******* *********** Public Relations *
***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Digital B2B Opps: Asana hires two marketing leaders (Score 58)


Sales lead: This hire will affect the company's marketing strategy & agency roster. 

  • Asana hired Shannon Duffy as CMO in February. 
    • Duffy is responsible for the company's global marketing strategy.
    • She most recently served as cloud & industry marketing EVP of Salesforce.
  • It named Neeracha Taychakhoonavudh customer experience head in January 2023.
    • Taychakhoonavudh is charged with driving enterprise growth.
    • She also joins from Salesforce, where she served as global customer success EVP.

Asana's target demographic: Businesses that need project management services

The company will likely:

  • Continue ramping up digital spend
  • Experiment with additional marketing channels
  • Build out the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Asana spent around $4.1m on digital display ads YTD, an 86% increase from $2.2m spent in this channel during the same time period of 2022. 
  • YTD data: 429.5m impressions via Facebook (49%), YouTube (42%), and Instagram (9%). 
  • 2021-2022 spend: Full-year spend jumped by 90% from $11.6m in 2021 to $22m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, techinsider.io, and zap2it.com. 

Agency analysis:

  • Opportunity: CMO hires commonly lead to agency reviews, so reach out now to be top-of-mind. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.