Zulu Alpha Kilo | Agency Profile, Contacts, AOR, Client Relationships
Service: creative advertising
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Zulu Alpha Kilo Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Zak M. | Ultra Chief Creative Officer & Co-Founder | ON | ||||||||||||
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| Mike S. | President & Chief Executive Officer | ON | ||||||||||||
| Stephanie Y. | Chief Design Officer | ON | ||||||||||||
| Heather S. | Chief Strategy Officer | ON | ||||||||||||
| Frank Z. | Chief Creative Officer | ON | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Tim Hortons tests new restaurant design amid spend increases (Score 32)
thru-only restaurant. This concept will be fully integrated with the TH app so that guests can order ahead, earn rewards points and get exclusive offers. The second model is a 1.6k-square-foot restaurant with only 24 seats. The chain's DMs believe this will be popular because consumers prefer convenience while also helping the business cut costs. Both designs will have a smaller menu than TH's traditional locations.
In other news, TH is expanding its US operations, which are primarily based in the Northeast and Midwest. It plans on opening 30 locations in Houston and 15 in Atlanta over the next few years.
Per Pathmatics, TH earned 143.8m impressions YTD through Facebook ads (58%) and Instagram ads (41%). It placed 100% of these ads directly onto facebook.com and instagram.com. It spent around $1.2m on digital display ads YTD, a huge increase from $367.5k spent in this channel during the same time period of 2021. Full-year spend skyrocketed from $75.1k in 2020 to $915.3k in 2021.
According to iSpot, TH started investing in national TV ads this year, spending $163.3k YTD during programming such as Family Guy, The Office, South Park, Bob's Burgers and Wedding Crashers.
Sellers-- TH primarily targets Gen-Zers and millennials. The chain focuses the majority of its marketing budget on digital display ads, with a heavy focus on social media ads. It has been aggressively ramping up digital spend over the past couple of years, and it started airing national TV ads earlier this year. TH also invests in OOH, radio and local broadcast TV ads, per Kantar. This looks like a great opportunity for those of you with ad space, so reach out to see if you can score some of these extra ad dollars.
Agency & martech readers-- TH splits creative between PHD USA taking care of media buying and planning. I recommend reaching out to TH to offer social media or digital assistance because it is not currently working with any of those types of shops. It may need help promoting the new restaurant models and locations as well.