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Juniper Park\ TBWA | Agency Profile, Contacts, AOR, Client Relationships


Service: advertising

Main Telephone
(416) 260-6600
Primary Address
33 Bloor Street East
14th Floor
Toronto, ON M4W 3H1
Canada

Juniper Park\ TBWA Contacts

Contacts (5)
Name Title State
Neil W. Executive Creative Director ON
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (416) 260-6600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 33 Bloor Street East
14th Floor
Toronto, ON
M4W 3H1
Canada
Bia B. Group Director, Creative ON
Megan O. Community Manager ON
Ciara O. Business Development Associate ON
Steve E. Managing Director, Integrated Production ON

Client Relationships

Current Past

Brand Service From To Media Spend
**** ****** Creative *
******** ******** *********** ***. Digital, Creative *
******* ***** Digital, Creative *
*** ***. Digital, Creative *
****** ****** Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: QuickBooks launches campaign amid digital spend increase


Sales Lead:  launched a new digital campaign that promoted small businesses to consumers.

Recent leadership shifts:

  • QuickBooks hired Michele Don Durbin, the VP of marketing for its accounting and live portfolios, in February.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, QuickBooks has spent approximately $19.5m on national TV commercials, less than half of the approximately $40m spent within the same 2022 timeframe.
    • Last year: The brand spent around $64.9m on this channel last year and 15% less, around $55.3m, in 2021.
    • 2023 ad programming: QuickBooks's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, FOX NFL Sunday, The NFL Today, and College Basketball.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The brand has allocated roughly $15.5m toward digital ads YTD, almost triple the roughly $5.5m allocated by this point last year.
    • YTD data: Since the beginning of 2022, QuickBooks has earned ~2.1b digital impressions via Facebook (55%), Instagram (40%), YouTube (3%), desktop display (1%), and mobile display (1%) ads.
    • Last year: In 2022, the brand's estimated full-year spend decreased by 20% to $22m from that of $27.5m in 2021.
  • Additional channel insights  
    • The brand primarily utilizes digital, local broadcast, Facebook, Instagram, and online video (primarily via Youtube.com) ads, and it secondarily utilizes radio, TikTok, and Twitter ads.
    • It holds planning conversations in Q2 and buying conversations in Q1.
    • QuickBooks sponsors podcasts such as The Glenn Beck Program, The School of Greatness, NPR News Now, CNN, and Up First.
    • Additionally, the brand utilizes short form DRTV.
      • It has very highly concentrated network TV coverage, and it's likely a campaign will launch in the next 60 days or so.
      • QuickBook's top TV networks include TDC, NBCS, MTV, and REELZ.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .