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DDB Canada | Agency Profile, Contacts, AOR, Client Relationships
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DDB Canada Contacts
Contacts (5/14)
Name | Title | State | ||||||||||||
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Eve R. | Chief Executive Officer | ON | ||||||||||||
Sample of Related Brands
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Eva P. | Director, Creative | ON | ||||||||||||
Debbie S. | Director, Production | ON | ||||||||||||
Andrew M. | Group Account Director | ON | ||||||||||||
Dax F. | Senior Art Director | ON |
WinmoEdge
Momvertising Opps: Unilever to sharply increase spend over the coming months
Sales Lead: Consumer goods giant recently pledged a "brand and marketing" spend increase.
- Many companies have started cutting their ad spend during cost-of-living crises, but Unilever plans to instead invest heavily in marketing.
- The company's chief executive, Alan Jope, mentioned that about 70% of Unilever's have been testing higher than their rivals and that the company is focused on both price and value.
- Top-performing brands currently include Omo, and Lux.
- Unilever has also bolstered e-Commerce, digital marketing, and purpose-driven efforts, the latter of which is centered around sustainability.
- The company's digital-first strategy has specifically set Unilever up for more rapid growth next year.
- The company will likely:
- Increase digital spend
- Target demographic:
- Moms and household decision-makers
Additional spending insights:
- Broadcast Spend insights: View recent national TV spend for top brands here.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Unilever has spent roughly $158.8m on digital ads.
- YTD data: The company has earned around 17.8b digital impressions YTD via Facebook (33%), desktop video (30%), Instagram (21%), Twitter (10%), desktop display (3%), or mobile display (1%) ads.
- Unilever has placed this year's desktop video ads site direct onto YouTube (95%) and Twitch (95%).
- Last year: In 2021, the company spent approximately $182.4m on this channel, 17% more than the approximately $155.8m spent in 2020.
- Additional channel insights
- The company utilizes print (magazines), local broadcast, cause marketing, and influencers.
- Its top sponsored podcasts are The Herd with Colin Cowherd, The Daily Show With Trevor Noah: Ears Edition, Run That Prank, and Help! I Suck at Dating.
Additional agency insights:
- Opportunity: We never heard of any additional roster shifts after Unilever named Firework as its beauty and personal care division digital agency partner at the beginning of 2022, so you may still have a shot at PR, creative, and/or social media management work.
- Current agency roster:
- Firework: Digital agency partner (beauty and personal care)
- Contact: Fatimah Nouilati
- Scratch Marketing + Media
- fatimah@scratchmm.com
- : Creative AOR
- : Creative, media, social, and multicultural agency partner
- : Creative, media planning, and multicultural agency partner
- : Creative agency partner
- artner
- artner
- : Digital agency partner
- : Media agency partner
- : Media agency partner
- : Multicultural agency partner
- : PR agency partner
- Firework: Digital agency partner (beauty and personal care)
Insight Sources: Broadcast insights estimated by Kantar and Podchaser.