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Anomaly | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (647) 547-3440
Primary Address
46 Spadina Avenue
Toronto,
ON
M5V 2H8
Canada
Anomaly Contacts
Contacts (5/9)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vinay P. | Creative Director | ON | ||||||||||||
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Sample of Related Brands
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| Dave D. | Partner & Executive Creative Director | ON | ||||||||||||
| Candace B. | President & Managing Partner | ON | ||||||||||||
| Paul L. | Group Strategy Director | ON | ||||||||||||
| Rhiannon E. | Account Director | ON | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Kobo taps PR AOR as digital spend skyrockets (Score 22)
- The agency will focus on bolstering brand awareness and differentiating Kobo's services from competitors such as Amazon's Kindle.
- Kobo's one-year contract with Diffusion kicked off in late February.
- We predicted additional roster shifts would follow Kobo's .
- The brand will likely:
- Shift strategy
- Launch a new campaign
- Seek additional new agency partners
- Target demographic:
- Millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, Kobo has spent approximately $576.8k on digital ads, almost 5x the approximately $122.3k spent by this point last year.
- YTD data: The brand has earned around 76.3m digital impressions YTD, 79% via Facebook ads and 21% via Instagram ads.
- Last year: In 2022, Kobo spent roughly $585.3k on this channel, down 28% from the roughly $811k spent in 2021.
- Additional channel insights
- The brand utilizes digital, local broadcast, radio, OOH, Google Ads, and Facebook ads.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer creative, digital analytics, social media management, influencer, experiential, and/or multicultural services.
- Current agency roster:
- Diffusion: PR AOR (April 2023)
- Cairns Oneil: Media AOR (May 2022)
- : Creative AOR
Insight Sources: Digital spend insights estimated by .
Note: Kobo is headquartered in Canada, so you might want to familiarize yourself with its Anti-Spam Law (CASL) before reaching out.