Back to All Agencies
Kenna | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive
- Main Telephone
- (905) 277-2900
Primary Address
90 Burnhamthorpe Road West
Fifth Floor
Mississauga,
ON
L5B 3C3
Canada
Kenna Contacts
Contacts (4)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jeff B. | President & Chief Executive Officer | ON | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Andrei E. | Director, Art | ON | ||||||||||||
| Petra B. | Lead, Strategic Campaign | ON | ||||||||||||
| Aimee R. | Vice President - Data, Programs, Customer Care & Sales Enablement | ON | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
D2C Opps: Levi Strauss taps CDO ahead of CEO transition (Score 69)
- Gowans will be Gowan to LS from Nordstrom; he joined Nordstrom a decade ago and was most recently its digital commerce SVP.
- Over the years, he held several other marketing, data science, and digital operations roles.
- Now, Gowans will lead LS's engineering, data, artificial intelligence, and digital product functions.
- Hopefully not Strauss-ing out too much, he will focus on spearheading a digital transformation designed to bolster the company's D2C revenue by improving productivity, service, loyalty, and e-Commerce.
- Gowans reports to Michelle Gass, who will become LS's CEO in the next 18 months.
- As of January 2023, Gass manages the brand, along with its international digital and commerce operations - not to Gass her up too much, of course.
- She will succeed Chip Bergh, LS's president and CEO of over a decade.
- The company will likely:
- Ramp up D2C awareness initiatives
- Further shift its strategy, especially its digital strategy
- Increase spend, especially for its Levi's brand
- Conduct agency reviews
- Target demographic:
- Gen-Z and millennials
Additional recent leadership shifts:
- In May 2022, LS also bolstered its team (and started preparing for the digital transformation) with the hires of digital and emerging technology strategy and implementation director Katie O'Neill.
Additional strategy insights:
- LS recently detailed during an event that it has plans to ramp up investment in D2C, stores, e-Commerce, and other digital functions with the goal of reaching up to $10b in revenue within the next five years.
- The company has been brand.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance; note that this includes data for all LS brands)
- 2021-2022 spend: In 2022, LS ended up spending roughly $14m on digital ads, % less than the roughly $22m spent in 2021.
- 2022 data: The company earned 2.2b digital impressions last year via desktop video (36%), Instagram (27%), desktop display (18%), Facebook (10%), Twitter (6%), mobile display (3%), and mobile video (1%) ads.
- Additional channel insights
- The company utilizes OOH, Google Ads, local broadcast, and online video (mostly YouTube IOS and Youtube.com) ads.
Additional agency insights:
- Opportunity: Gowans may conduct agency reviews, so get in touch soon to remain top-of-mind.
- His digital duties and background make digital hires especially likely.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .
Read our recent updates on the Levi's and Beyond Yoga brands here, respectively.