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Idea Ranch | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(918) 743-8822
Primary Address
4860 South Lewis Avenue
Tulsa, OK 74105

Idea Ranch Contacts

Contacts (5/17)
Name Title State
Eric B. Managing Partner & Chief Operations Officer OK
Sample of Related Brands
Email: *****@*******.***
Main Phone: (918) 743-8822
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4860 South Lewis Avenue

Tulsa, OK

Paul B. President & Executive Creative Director OK
Jeff T. Chief Creative Officer & Managing Partner OK
Eric A. Art Director OK
Ashley W. Art Director OK

Client Relationships

Brand Service From To Media Spend
** **** Public Relations *
** ******* Public Relations *
** **** Public Relations *
** ******** Public Relations *

See Winmo sales intelligence in action


Athletic Male Opps: Under Armour teams up with male influencers in new campaign (Score 71)


Additional news:

  • In July 2022, Paul Nugent became UA's global brand marketing and category SVP.
  • Nugent joined the company in September 2016 and most recently served as its global brand management VP.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, UA has spent approximately $14.7m on national TV commercials, a huge increase from the approximately $1.1m spent by this point last year.
    • Last year: The company's estimated full-year 2021 spend reached $39.4m, another huge increase from that of $5.4m in 2020.
    • 2022 ad programming: UA's 2022 commercials have targeted male sports enthusiasts watching shows such as College Basketball, NBA Basketball, SportsCenter, NFL Football, and NFL Live.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has allocated roughly $19.6m toward digital ads YTD, down 23% from the roughly $25.4m allocated within the same 2021 timeframe.
    • YTD data: Since the beginning of 2022, UA has earned ~2.3b digital impressions via Instagram (42%), Facebook (33%), desktop display (11%), desktop video (11%), mobile video (1%), and mobile display (1%) ads.
    • Last year: The company ended up allocating around $39.3m toward this channel last year, up 24% from when it allocated around $31.8m in 2020.
  • Additional channel insights  
    • The company also utilizes print (magazines), OOH, and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.