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|Steve S.||Partner & Executive Creative Director||OK|
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|Tim B.||President & Brand Strategist||OK|
|Jacquelyn L.||Vice President, Brand Development||OK|
Southwest Media Opps: Oklahoma Tourism & Recreation debuts new campaign as state slowly reopens
As OK slowly reopens after the coronavirus, Griffin, rolled out across billboards, TV spots, stickers, buttons and social media posts.
Unlike this state, tourism isn't really OK right now; coronavirus caused most people to stay inside and avoid travel. Tourism is OK's third-largest industry; in 2018, it generated $9.6 billion in direct visitor spending.
Per Adbeat's estimates, out of the $1.5m spent on digital display ads since May 2018, only $289.7k was spent after May 2018. It placed 56% as video ads through YouTube onto sites such as youtube.com, time.com, salud180.com and boomsbeat.com. It placed 46% of these ads programmatically through Google Display Network onto sites such as travelok.com, accuweather.com, rumble.com, xfinity.com and vacationidea.com. Finally, it placed 1% of these ads site direct onto sites such as indiatimes.com, rte.ie, accuweather.com, parentmap.com and onlyinyourstate.com.
It has not aired a national TV ad since spending around $54k in 2015, according to iSpot. It primarily targeted millennial and Gen-Z women via this channel
OT may return to digital display ad spend as the state reopens; for now, it seems focused on promoting local businesses to people within the state, especially parents looking for safe places to take their kids. Thus, sellers in and around OK will have an advantage here.
Agency & martech readers - We see no major signs of upcoming reviews, so read elsewhere for now. To the best of our knowledge, VI Marketing & Branding handles media buying and planning.