TriComB2B | Agency Profile, Contacts, AOR, Client Relationships

• Button Bell joined EE in 1999 and is now retired.
• However, she will continue leading EE's marketing divisions until the company concludes its ongoing search for her successor.
• Button Bell has focused on leading EE's corporate communications, digital advertising, social media marketing, and market research efforts.
  • The branding initiatives she has handled have involved launching the company's first TV commercials and bolstering the geography of its marketing campaign.
• The company will likely:
  • Return to heavier ad spend
  • Seek new agency partners, especially once it finds a new CMO
• Target demographic: 
  • Businesses in the industrial, commercial, and residential markets

Additional spending insights:

• Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
  • 2021-2022 spend: In 2022, EE allocated roughly $399.9k on national TV commercials, down 10% from the roughly $442.7k allocated in 2021.
  • 2022 ad programming: Its 2022 commercials targeted Gen-X watching shows such as Live From the Masters, Closing Bell, Fast Money Halftime Report, Power Lunch, and Squawk on the Street.
• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • 2021-2022 spend: The company spent approximately $566.3k on digital ads in 2022, only around half of the approximately $993.5k spent in 2021.
  • 2022 data: Last year, EE earned ~59.7m digital impressions via Facebook (40%), desktop display (27%), Instagram (26%), and mobile display (6%) ads.
    • The company placed most of its 2022 desktop display ads site direct onto destinations such as wsj.com (52%), marketwatch.com, ft.com, kohls.com, and hbr.org.
• Additional channel insights  
  • The company utilizes Google Ads, OOH, print, radio, and local broadcast.
  • It sponsors podcasts such as WSJ Your Money Briefing.

Additional agency insights: