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Campaign Imminent: Fine Arts Museum of SF taps AOR
Ron Foth Advertising as AOR, concluding a review. Keep the company on your radar in case it launches new creative and/or seeks to establish additional agency relationships.
So far this year, Pathmatics reports the FAMSF has only spent roughly $1.1k on digital ads, a mere sliver of the roughly $124.5k it had spent by this point last year. The museum didn't invest in this channel after this point last year, but its estimated full-year 2020 spend ($124.5k) skyrocketed from that of $19.7k in 2019. The FAMSF has earned around 172.9k digital impressions YTD via desktop display (85%) and mobile display (15%) ads placed onto ebar.com (47%), finance.yahoo.com, yahoo.com, sports.yahoo.com and spin.com.
Hopefully, the organization's spend will pick back up with upcoming work from its new AOR. It tends to target parents, especially moms. It primarily seems to be targeting millennials and Gen-X right now. Sellers able to offer relevant ad space should reach out.
Agency & martech readers - The FAMSF may seek project-based partners down the road for extra assistance.