Ron Foth Advertising | Agency Profile, Contacts, AOR, Client Relationships
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|Ron F.||Senior Vice President & Creative Director||OH|
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|David H.||Senior Vice President & Creative Director||OH|
Gen-X, Millennial Media Opps: Bob Evans promotes CMO amid spend decrease(Score 52)
has worked for the company since 2012, serving in multiple marketing roles. He was the managing director of ECRM and loyalty at Ryan Partnership before joining BEF. Hill may shakeup the current marketing strategy as well as the company's agency relationships.
Per Adbeat's estimates, out of the $230.9k the company spent on digital display ads since July 2018, it only spent around 33% ($77k) in this channel after July 2019. It placed 96% of these ads programmatically through Google Display Network onto sites such as mensjournal.com, simplyrecipes.com, eatbydate.com, twopeasandtheirpod.com and selfproclaimedfoodie.com. It placed 4% of these ads site direct onto mensjournal.com.
Sellers-- The company has decreased ad spend so far in 2020, but its top spending quarter was Q4 in 2019, so reach out soon to secure those ad dollars. Offer digital display and national TV ads targeting millennials and Gen-X with a slight female skew. Kantar reports it also invest in local OOH ads; take this link to see all locations BEF products are sold.
Agency & martech readers-- Promoted CMO's are much less likely to review agency rosters than new hires, but Hill will have the power to make changes. Our researchers are working to confirm any possible agency relationships to let you know of any competition you may face.