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Fahlgren Mortine | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(614) 383-1500
Primary Address
4030 Easton Station
Suite 300
Columbus, OH 43219
USA

Fahlgren Mortine Contacts

Contacts (5/25)
Name Title State
Brent H. Chief Financial Officer OH
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (614) 383-1500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4030 Easton Station
Suite 300
Columbus, OH
43219
USA

Neil M. Chairman & Chief Executive Officer OH
Marty M. President OH
Pam L. Account Director OH
Mike K. Senior Digital Account Director OH

Client Relationships


Brand Service From To Media Spend
****** ******** ** ******* Creative, Digital, Media Buying, Public Relations, Social *
***** ****** ****** & ******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Travel Nevada taps creative AOR amid CMO vacancy (Score 53)


Sales Lead: 

  • Noble Studios has been TN's digital AOR since 2018 and has, since then, handled the organization's website and digital performance strategies.
  • Now, the agency will also handle lead brand strategy and develop and launch new marketing campaigns in 2023.
  • Noble Studios received a two-year contract with TN and will have the option to automatically renew it to a potential four-year contract.
  • The organization is likely to:
    • Continue increasing digital spend when the campaign launches
    • Seek new agency partners amid a CMO vacancy
  • Target demographic:
    • Gen-Z and millennials

Recent leadership shifts:

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: TN hasn't utilized national TV commercials since allocating around $120.6k in 2021.
    • Last year: This approximate full-year 2021 spend ($120.6k) was down 30% from that of $172.2k in 2020.
    • 2021 ad programming: TN's 2021 commercials targeted Gen-X watching shows such as Paranormal Caught on Camera, The Dead Files, Ghost Adventures, Expedition Bigfoot, and Beyond the Unknown.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the organization has spent roughly $411.7k on digital ads, up 47% from the roughly $280.1k it spent in all of 2021.
    • YTD data: TN has earned ~53m digital impressions YTD, 81% via Facebook ads and 19% via Instagram ads.
    • Last year: In 2021, the organization spent about $280.1k on this channel, up 22% from when it spent about $229.8k in 2020.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Pathmatics.