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Marcus Thomas | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (216)-292-4700
Primary Address
4781 Richmond Road
Cleveland,
OH
44128
USA
Marcus Thomas Contacts
Contacts (5/36)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Raphael R. | Chief Media Officer | OH | ||||||||||||
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Sample of Related Brands
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| Jim N. | Vice Chairman | OH | ||||||||||||
| Nancy H. | Chief Executive Officer | OH | ||||||||||||
| Mark B. | Partner & Chief Client Officer | OH | ||||||||||||
| Jim S. | Partner & Executive Creative Director | OH | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ***** ********'* ******** | Creative, Media Buying, Media Planning, Social | * | ||
| **** ******* *********** | Social | * | ||
| ******* * | Media Planning, Creative, Media Buying, Social | * | ||
| **** ********* | Media Planning, Media Buying, Creative, Social | * | ||
| ******* ***** | Media Buying, Media Planning, Creative, Social | * |
See Winmo sales intelligence in action
WinmoEdge
OH Opps: Ohio Lottery launches regional campaign after promoting CMO (Score 62)
- It launched a new song on FM radio stations in order to work around platforms that don't allow direct URL mentions, promotions, links, or advertising/brand logos.
- The campaign was made by OL's creative, media, and social AOR, .
- The organization will likely:
- Continue launching new work
- Return to heavier ad spend
- Shift spend under a newly promoted CMO (more below)
- Seek new agency partners
- Target demographic:
- Millennials and Gen-X in the MW
Recent leadership shifts:
- This campaign rolled out not long after OL named Thomas Ackerman as its CMO and deputy director in December 2022.
- Ackerman joined the organization in 1997 and was most recently the assistant director of its marketing office.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, OL has spent approximately $498.3k on digital ads, down 24% from the approximately $652.6k spent within the same 2022 timeframe.
- YTD data: The organization has earned ~65.8m digital impressions YTD via Instagram (60%), Facebook (19%), desktop display (14%), and mobile display (7%) ads.
- Last year: In 2023, OL spent roughly $1.4m on this channel, flat from the roughly $1.4m spent in 2021.
- Additional channel insights
- OL sponsors podcasts such as The Herd with Colin Cowherd, Crime Junkie, The Bobby Brown Show, The Matt Walsh Show, and Stuff You Missed in History Class.
Additional agency insights:
- Opportunity: Ackerman's promotion may lead to agency reviews, so reach out soon to get on his radar.
- Current agency roster:
- Marcus Thomas: Creative, media, and social AOR (retained in 2019)
Insight Sources: Digital spend insights estimated by.