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Marcus Thomas | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(216)-292-4700
Primary Address
4781 Richmond Road
Cleveland, OH 44128
USA

Marcus Thomas Contacts

Contacts (5/36)
Name Title State
Jamie V. Chief Creative Officer OH
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (216)-292-4700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4781 Richmond Road

Cleveland, OH
44128
USA

Raphael R. Chief Media Officer OH
Jim N. Vice Chairman OH
Nancy H. Chief Executive Officer OH
Mark B. Partner & Chief Client Officer OH

Client Relationships


Brand Service From To Media Spend
***** ********'* ******** Creative, Media Buying, Media Planning, Social *******
**** ***** ******* Social ******
******* * Media Planning, Creative, Media Buying, Social *
**** ********* Media Planning, Media Buying, Creative, Social *
******* ***** Media Buying, Media Planning, Creative, Social *

See Winmo sales intelligence in action

WinmoEdge

TravelCenters of America has been purchased by BP (Score 27)


Sales lead: The acquisition may lead to leadership changes that affect the company's marketing strategy & agency roster. 

  • BP for $1.3b.
  • This includes 280 TCA locations, 600 full-service/quick-serve restaurants, truck maintenance, and repair services across 44 states.
  • TCA has recently been investing in technology, expansions, and renovations. 

TCA's target demographic: Travelers & truckers

The company will likely:

  • Continue focusing on improvements 
  • Experience DM shifts following the acquisition
    • This could lead to agency reviews & spend shifts 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TCA spent about $4.6k on digital display ads YTD, just 17% of the $26.9k spent in this channel during the same time period of 2022. 
  • YTD data: 757.3k impressions via Facebook (82%), Instagram (11%), and YouTube (7%).
  • 2021-2022 spend: Full-year spend jumped by 60% from $154.8k in 2021 to $247.6k in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, and fleetowner.com. 

Additional channel insights  

  • Vivvix: TCA also utilizes OOH, print, and local broadcast. 

Agency analysis:

  • Opportunity: Reach out to see if these accounts are vulnerable now that TCA is under new ownership. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix.