Marcus Thomas Contacts
|Jason H.||Partner, Vice President & Management Supervisor, Website & Application Development||OH|
Sample of Related Brands
|Mark B.||Partner & Chief Client Officer||OH|
|Jim N.||Chief Executive Officer & Managing Partner||OH|
|Joe B.||Owner & Partner & Chief Financial Officer||OH|
|Harvey S.||Owner, Partner & Chairman Emeritus||OH|
|***** ********'* ********||Creative, Media Buying, Media Planning, Social||2003||present||*******|
|**** ***** *******||Social||2016||present||******|
|******* *||Creative, Media Buying, Media Planning, Social||2012||present||*|
|**** *********||Creative, Media Buying, Media Planning, Social||2012||present||*|
|******* *****||Creative, Media Buying, Media Planning, Social||2012||present||*|
Gen-X, Millennial Media Opps: BEHR loses marketer amid spend increases (Score 31)
eCommerce VP after Roeya Vaughan accepted the chief commercial officer role with Tacori. Vaughan spent about three years with Behr and was responsible for the marketing strategy and partnerships. We will be sure to update you as soon as a replacement is announced as it will likely lead to changes to the marketing strategy and possible agency reviews.
According to iSpot, BEHR spent around $45.1m on national TV ads YTD, a 7% increase from $42m spent during the same time period of 2019. The company has been very consistent with its TV spending considering full-year spend equaled $42m in 2019 and $42.1m in 2018. This year, it placed ads during programming such as "Good Morning America," "College Football," "Love It or List It," "College Gameday" and "American Pickers."
Magellan reports BEHR placed around 70 podcast ads over the last year.
Per Pathmatics, BEHR earned 33m impressions through desktop video ads (52%), desktop display ads (21%), Instagram ads (16%), Facebook ads (8%) and mobile display ads (3%). It placed the majority of these ads site direct (99%) onto sites such as youtube.com, weather.com, instagram.com, yahoo.com and facebook.com. It placed the remainder through a variety of indirect channels onto sites such as yahoo.com, realtor.com, weather.com, buzzfeed.com and foxnews.com. It spent around $7.4m on digital display ads over the last 365 days, a massive increase from $1.3m spent in this channel over the 365 days prior.
Sellers-- BEHR mainly targets Gen-X and millennial homeowners through digital display and national TV ads. It has increased spend in both channels, but especially digital spend. The digital increase leads me to believe it wants to reach millennials more effectively and possibly even Gen-Zers. Sellers should reach out to score some of these extra ad dollars. Keep in mind, these strategies are subject to change once it finds a new marketing head.
Agency & martech readers-- We believe BEHR currently works with Marcus Thomas (social). Start reaching out to be top-of-mind as these accounts will become vulnerable once a new marketing leader is nailed down.