Insight Sources: Digital spend insights estimated by Vivvix.
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Dix & Eaton | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (216) 241-0405
Primary Address
200 Public Square
Suite 3900
Cleveland,
OH
44114
USA
Dix & Eaton Contacts
Contacts (5/7)
Name | Title | State | ||||||||||||
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Chas W. | Chairman & Chief Executive Officer | OH | ||||||||||||
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Lisa R. | President | OH | ||||||||||||
Joanne D. | Assistant Vice President - Graphic & Digital Design | OH | ||||||||||||
Ann L. | Senior Vice President | Creative & Program Management | OH | ||||||||||||
Matt B. | Senior Managing Director, Crisis Communications & Commercial Growth | OH |
WinmoEdge
TravelCenters of America has been purchased by BP (Score 27)
Sales lead: The acquisition may lead to leadership changes that affect the company's marketing strategy & agency roster.
- BP for $1.3b.
- This includes 280 TCA locations, 600 full-service/quick-serve restaurants, truck maintenance, and repair services across 44 states.
- TCA has recently been investing in technology, expansions, and renovations.
TCA's target demographic: Travelers & truckers
The company will likely:
- Continue focusing on improvements
- Experience DM shifts following the acquisition
- This could lead to agency reviews & spend shifts
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: TCA spent about $4.6k on digital display ads YTD, just 17% of the $26.9k spent in this channel during the same time period of 2022.
- YTD data: 757.3k impressions via Facebook (82%), Instagram (11%), and YouTube (7%).
- 2021-2022 spend: Full-year spend jumped by 60% from $154.8k in 2021 to $247.6k in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, and fleetowner.com.
Additional channel insights
- Vivvix: TCA also utilizes OOH, print, and local broadcast.
Agency analysis:
- Opportunity: Reach out to see if these accounts are vulnerable now that TCA is under new ownership.
- Current roster:
- Marcus Thomas: creative AOR
- Dix & Eaton: PR
- IdeaMill: creative