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B2B Media Opps: Avaya names new CMO amid digital display spend increase (Score 57)
B2B communications network builder and manager Avaya named Simon Harrison as its SVP and CMO, effective January 2020, to replace incumbent Morag Lucey, who departed a year ago for a CEO position at Virtual CMO. Harrison comes from Gartner, where he served as senior research director for the past two and a half years. During his 25+ year career, he has held leadership roles in areas including marketing and product marketing for companies such as Cirrus, Vocalcom, Siebel Systems and Enghouse.
Avaya is also seeking to fill several marketing-related positions, including that of a channel marketing manager; click here to view a list of these new roles.
According to iSpot, Avaya hasn't allocated budget toward national TV commercials since it spent approximately $171,028 in Q1 2018. We may see the company return to this channel under a new marketing leader.
On the other hand, Adbeat reports that the company's digital display ad spend increased by 47% to roughly $208,400 (2019) from roughly $142,100 (2018). Most of last year's ads were placed programmatically via Google ($197,200) on sites such as dictionary.com ($9,600), merriam-webster.com, fortune.com and forbes.com.
Since we expect spend to increase as a result of this hire, sellers with B2B expertise should reach out soon. Kantar indicates that Avaya's overall media spend is on the rise; it also utilizes print and social media channels, so there may be some paid social media opportunities here as well.
Agency & martech readers - Newly-hired CMOs often conduct agency reviews, so contact soon to see what work you can secure. Winmo states that your competition will include Gyro:HSR (media).