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Gyro | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(513) 671-3811
Primary Address
7755 Montgomery Road
Suite 300
Cincinnati, OH 45236
USA

Gyro Contacts

Contacts (5/7)
Name Title State
Adryanna S. Chief Operating Officer OH
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (513) 671-3811
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7755 Montgomery Road
Suite 300
Cincinnati, OH
45236
USA

Ian D. Senior Vice President, Digital Performance & AdTech OH
Sean N. Senior Vice President, Strategic Operations & Product Development OH
Carolyn L. Vice President, Account Planning & Digital Strategy OH
Mike T. Executive Creative Director OH

Client Relationships


Brand Service From To Media Spend
***** ****** ***** *********** print unknown present *******
****** Creative 2020 present *
****** *********** AOR - creative unknown present *
***** creative 2015 present *
****** *****, ***. AOR - creative 2008 present ******

See Winmo sales intelligence in action

WinmoEdge

B2B Media Opps: Avaya names new CMO amid digital display spend increase (Score 57)


B2B communications network builder and manager Avaya named Simon Harrison as its SVP and CMO, effective January 2020, to replace incumbent Morag Lucey, who departed a year ago for a CEO position at Virtual CMO. Harrison comes from Gartner, where he served as senior research director for the past two and a half years. During his 25+ year career, he has held leadership roles in areas including marketing and product marketing for companies such as Cirrus, Vocalcom, Siebel Systems and Enghouse.

Avaya is also seeking to fill several marketing-related positions, including that of a channel marketing manager; click here to view a list of these new roles.

According to iSpot, Avaya hasn't allocated budget toward national TV commercials since it spent approximately $171,028 in Q1 2018. We may see the company return to this channel under a new marketing leader.

On the other hand, Adbeat reports that the company's digital display ad spend increased by 47% to roughly $208,400 (2019) from roughly $142,100 (2018). Most of last year's ads were placed programmatically via Google ($197,200) on sites such as dictionary.com ($9,600), merriam-webster.com, fortune.com and forbes.com.

Since we expect spend to increase as a result of this hire, sellers with B2B expertise should reach out soon. Kantar indicates that Avaya's overall media spend is on the rise; it also utilizes print and social media channels, so there may be some paid social media opportunities here as well.

Agency & martech readers - Newly-hired CMOs often conduct agency reviews, so contact soon to see what work you can secure. Winmo states that your competition will include Gyro:HSR (media).