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Curiosity | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(513) 744-6000
Primary Address
1140 Main Street
Cincinnati, OH 45202
USA

Curiosity Contacts

Contacts (5/21)
Name Title State
Trey H. President & Partner OH
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (513) 744-6000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1140 Main Street

Cincinnati, OH
45202
USA

Matt F. Chief Executive Officer & Partner OH
Ashley W. Partner & Chief Marketing Officer OH
Jeffrey W. Partner & Chief Creative Officer OH
Tricia W. Director, Direct Partnerships OH

Client Relationships


Brand Service From To Media Spend
********* Creative *
******* ******** ********** Branding & Identity *
******* ***** *********** Social *
**** ******** Media Planning, Media Buying, Creative, Digital, Programmatic, Social *
******* *********** Creative *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Media Opps: FreshDirect sponsors the New York Yankees (Score 68)


Sales lead: This sponsorship signals the company is focused on building brand awareness.  

  • FreshDirect just announced a multi-year partnership with the New York Yankees. 
  • The company's 
  • The company will also serve as the presenting sponsor of the Yankees' Old-Timers Day. 
  • We told you about FreshDirect promoting its new loyalty program in January

FreshDirect's target demographic: Millennials & Gen-Xers

The company will likely:

  • Keep ramping up ad spend
  • Invest in more sponsorships
  • Seek additional agency assistance (two agency hires in 2022)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: FreshDirect spent around $412.7k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend equaled $484.2k in 2022. 
    • It did not invest in this channel during 2021. 
  • Ad programming: It placed ads during programming such as The Big Bang Theory, The Rookie, Good Morning America, Jeopardy!, and Family Feud

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: FreshDirect spent nearly $2.4m on digital display ads YTD, more than double the $1.2m spent in this channel during the same time period of 2022. 
  • YTD data: 294m impressions via Facebook (55%), Instagram (30%), and YouTube (14%).
  • 2021-2022 spend: Full-year spend fell by 37% from $11m in 2021 to $6.9m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, and youtube.com. 

Additional channel insights  

  • Vivvix: FreshDirect also invests in OOH and local broadcast.
  • Top podcasts sponsored: The Daily.

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser