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Brandience | Agency Profile, Contacts, AOR, Client Relationships

Service: integrated

Main Telephone
(513) 333-4100
Primary Address
700 Walnut Street
Suite 500
Cincinnati, OH 45202

Brandience Contacts

Contacts (4)
Name Title State
Brian M. Chief Executive Officer & Owner OH
Sample of Related Brands
Email: *****@*******.***
Main Phone: (513) 333-4100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 700 Walnut Street
Suite 500
Cincinnati, OH

Maria T. Vice President, Client Leadership OH
Bill B. Vice President & Media Director OH
Tim H. Vice President, Executive Creative Director OH

Client Relationships

Brand Service From To Media Spend
****** ****** Media Buying, Media Planning, Digital, Creative, Public Relations *
******* ****** & ****** ***** Creative, Media Buying, Media Planning *
******* ***** *********** Creative, Media Buying, Media Planning *
******* *****, ***. Creative, Media Buying, Media Planning *
******** ******** **** *********** Public Relations *

See Winmo sales intelligence in action


Campaign Imminent: Biggby Coffee taps regional AOR after hiring CMO (Score 59)

Sales Lead: This is a pretty Bigg deal; after having named Michele Waits as its CMO in

  • The agency will focus on paid advertising and marketing aspects, which include media buying, planning, placement, sponsorships, and digital/brand creative.
  • Biggby made its first foray into the Greater Cincinnati market in 2013 and is now working to build brand awareness in areas into which it has more recently expanded.
    • These regions include Northern Kentucky, Cincinnati's East Side, and the northern corridor to Dayton.
    • Biggby has big plans for future expansion; the company will reportedly open two more locations in Cold Spring, NY.
  • The company will likely:
    • Ramp up localized ad spend
    • Keep increasing digital spend
    • Seek additional new agency partners
  • Target demographic
    • Gen-Z with a female skew

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, Biggby spent roughly $950.9k on digital ads, 27% more than the roughly $747k spent in 2021.
    • 2022 data: The company earned approximately 121.2m digital impressions last year via Facebook (79%), Instagram (20%), and desktop video/Twitch (1%) ads.
  • Additional channel insights  
    • The company works with influencers and utilizes OOH and local broadcast.
    • I expect Biggby to also pursue more sponsorship opportunities since they are part of Brandience's remit.
    • Its spend tends to rise in Q3.

Additional agency insights:

  • Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer PR, multicultural, and/or experiential services.
    • ​​​​​​​You may also be able to secure localized media, sponsorship, digital, and/or creative duties in other regions.
    • PR/communications hires are especially likely considering how much Biggby has ramped up expansion and is working to build brand awareness.
  • Current agency roster:
    • ​​​​​​​​​​​​​​Brandience: Media, sponsorship, digital, and creative AOR (tri-state locations)

Insight Sources: Digital spend insights estimated by .​​​​​​​