HMT Associates, Inc. | Agency Profile, Contacts, AOR, Client Relationships

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ResMed hires marketing chief (Score 49)

Sales lead: CMO hires are the number one sign of agency appointments, so reach out now to secure top priority. 

• ResMed named Trish Nettleship CMO in August 2022. 
• Nettleship most recently served as marketing VP of Brightree.
• She is now responsible for ResMed's marketing strategy and agency roster. 

ResMed's target demographic: Gen-Xers and healthcare professionals

The company is likely to:

• Ramp marketing spend back up
• Experiment with new marketing channels
• Review current agency roster & outsource additional duties

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: ResMed spent about $29k on digital display ads YTD, an 11% decrease from $32.5k spent in this channel during the same time period of 2021. 
• YTD data: 3.4m impressions via Facebook (95%), desktop video (4%), and desktop display (1%).
• Last year: Full-year spend increased significantly from $3.1k in 2020 to $86.2k in 2021. 
• Ad location: It placed 99% of these ads directly onto sites such as facebook.com and youtube.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto wellness.com. 

Agency analysis:

• Opportunity: Get in touch with this company because new CMOs commonly outsource some marketing duties to agency partners.
• Current roster:
  • HMT Associates: experiential
• Offer PR, creative, digital, social media, and media assistance to the new CMO. 

Insight Sources: Digital insights estimated by Pathmatics.