Back to All Agencies
partners + napier | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (585) 454-1010
Primary Address
One South Clinton Avenue
Suite 400
Rochester,
NY
14604
USA
partners + napier Contacts
Contacts (5/26)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Courtney C. | Chief Executive Officer | NY | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Rob K. | Chief Creative Officer | NY | ||||||||||||
| Sharon N. | Executive Chair & Founder | NY | ||||||||||||
| Jeff G. | Chief Creative Officer | NY | ||||||||||||
| Cara C. | Group Account Director | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Smashburger testing plant-based burgers (Score 47)
- Right now, the burger is available in CO, NY, and NJ; it will expand based on results.
- Of course, we hope the new product is a (burger-)smashing success.
- This is just the latest in Smashburger's aggressive menu innovations; it will likely add additional plant-based options in the future.
- This is also the first time jack & annie's, which is primarily sold at grocers, will be available at a fast-casual restaurant.
- The company will likely:
- Launch promotional material supporting the new menu item
- Return to heavier ad spend
- Target demographic:
- Better-for-you (BFY), dietarily restricted, and eco-friendly millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, Smashburger spent roughly $1.9m on digital ads, 44% less than the roughly $3.4m spent in 2021.
- 2022 data: The restaurant chain earned approximately 248.6m digital impressions last year via Instagram (53%), Facebook (45%), and desktop display (2%) ads.
- Additional channel insights
- The company utilizes OOH, radio, local broadcast, Google Ads, and online video (Youtube.com) ads.
Additional agency insights:
- Opportunity: If you haven't yet done so, get in touch soon to be top-of-mind when Smashburger hires a new top marketer to succeed Scott Johnson.
- An advantage may go to those able to offer PR, digital analytics, multicultural, and/or experiential services since the company doesn't seem to currently outsource them.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .