Jay Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships

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Gen-X, Millennial Media Opps: Raymour & Flanigan hires CMO (Score 51)

Sales lead: Get in touch with the new CMO now to be top-of-mind.

• Raymour & Flanigan (R&F) hired Michele Watkins as CMO in October 2022.
• Watkins most recently served as marketing & design SVP of Christmas Tree Shops.
• She also brings experience from her time as marketing VP & interim CMO at Bed Bath & Beyond.

R&F's target demographic: Millennials & Gen-Xers 

The company will likely: 

• Review the agency roster
• Revise marketing strategy
  • Increase spend
  • Experiment with additional channels 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: R&F spent around $12.8m on digital display ads YTD, an 8% decrease from $13.9m spent in this channel during the same time period of 2021. 
• YTD data: 1.3b impressions via desktop video (57%), Facebook (23%), Instagram (11%), desktop display (7%), and mobile display (1%). 
• Last year: Full-year spend equaled $15.1m in 2020 and $15.6m in 2021. 
• Ad location: It placed 92% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, bodybuilding.com, and msn.com. It placed 8% of these ads through multiple indirect channels onto sites such as ebay.com, yahoo.com, chess.com, woot.com, and listenonrepeat.com. 

Additional channel insights  

• It also utilizes radio and local broadcast.

Agency analysis:

• Opportunity: The new CMO will likely review R&F's roster, so get in touch soon to pitch your services.
• Current roster:
  • Diffusion PR: PR AOR
  • Jay Advertising: creative & media AOR
  • 360i: digital
  • In-house: media