Mason Marketing Contacts
|Chief Executive Officer
Sample of Related Brands
|Chief Creative Officer
|President & Chief Executive Officer
|Director, Web Development - Mason Digital
Male Media Opps: Monro's COO steps up as CMO as incumbent departs amid coronavirus-related financial struggles (Score 58)
Vehicle upkeep goods maker 2018, in order to reduce costs due to the global pandemic's economic impact. The company's COO since late last year, Robert Rajkowski, will handle marketing responsibilities such as brand management, advertising, customer relationship management, in-store merchandising and category management and digital efforts. In response to the negative effects of the coronavirus, Monro was named an essential business; it also took the following measures:
- drawing down its revolving credit facility's remaining $350 million
- deferring unnecessary capital expenditures such as store reimaging
- reducing store labor and hours to match demand and protect employees
- reducing general, admin and selling expenses
- bolstering its working capital position
Adbeat estimates out of the $4.3k Monro spent on digital display ads since April 2018, $4k (93%) was spent after April 2019. It placed 100% of these ads programmatically through Google Display Network onto sites such as nhregister.com, msn.com, beeradvocate.com, seacoastonline.com and amazingribs.com
Although iSpot reports no national TV ad spend, the company does use local marketing methods such as TV, OOH, print and radio. Its digital display ad spend increase leads us to believe it wants to reach millennials with a potential male skew.
Agency & martech readers - The company may seek new agency partners once it recovers from the blow it's taking from the global pandemic. Mason picked up digital duties in 2017.