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Zeno Group | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(212) 299-8888
Primary Address
140 Broadway
39th Floor
New York, NY 10005
USA

Zeno Group Contacts

Contacts (5/15)
Name Title State
Barby S. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 299-8888
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 140 Broadway
39th Floor
New York, NY
10005
USA

Kevin D. Executive Vice President & Head, New York & DC Practice NY
Andrea R. Executive Vice President - Global Head, Diversity, Equity & Inclusion NY
Greg T. Senior Vice President, Digital Marketing NY
Jacqueline B. Senior Vice President NY

Client Relationships


Brand Service From To Media Spend
****** Public Relations unknown present *
***** ******* ********* Public Relations 2019 present ******
**** Public Relations unknown present *
****** & ****, ***. Public Relations unknown present *****
******* Public Relations unknown present *******

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WinmoEdge

Gen-Z Parents Opps: Spin Master continues increasing ad spend, hires marketing VP


Toy and entertainment company Spin Master (SM) will soon start strategically spending (Spin-ding?) more on US marketing this quarter after having transforming its approach toward consumer centricity. Per execs in the company's latest earnings call, for the fall, SM will spend less on linear TV and more on digital over-the-top media such as SVOD, YouTube, social and influencer. Execs plan on the company's full-year 2021 marketing spend to increase to around 10.5% of revenue, around 50 basis points higher than its spend in 2018 and 2019. They expect to reach about 135m more impressions online this fall YOY. Sellers should get in touch soon to secure last-minute dollars for fall advertising.

SM welcomed Alec Kessler, the former EVP at Commonwealth Toy and Novelty, as its marketing VP and GBU head in April 2021.

Since the beginning of 2021, iSpot reports SM has spent approximately $961.7k on national TV commercials, up 8% from the approximately $892.2k it spent within the same 2020 timeframe. The company spent approximately $18.4m on this channel in 2020, triple the approximately $6.3m it spent in 2019. SM's commercials of 2021 have targeted kids watching shows such as The Amazing World of Gumball, SpongeBob SquarePants, PAW Patrol, Craig of the Creek and Peppa Pig.

According to Pathmatics, the company has allocated roughly $731.9k toward digital ads YTD, over double the roughly $341.5k it had allocated by this point last year. SM's estimated full-year spend of 2020 dropped by 30% to $3m from that of $4.3m in 2019. So far this year, the company has earned ~104.2m digital impressions via Instagram (69%), desktop video (17%), desktop display (10%), Facebook (3%) and mobile display (1%) ads.

Additionally, Magellan reveals SM has aired three podcast ads within the past 12 months.

Spend will, as I mentioned, continue rising throughout the rest of 2021. This company primarily targets kids and Gen-Z parents, so it may also utilize OTT advertising. Remember, it's also investing notably in SVOD, YouTube and influencer media. Per Kantar data, SM additionally uses print and local broadcast.

Agency & martech readers - You may have a shot at work under the company's new marketing VP, but it doesn't show any other major signs of upcoming reviews. Right now, its creative and digital AOR is Initiative LA splits SM's media duties with an in-house team.