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Zeno Group | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations & paid media agency

Main Telephone
(212) 299-8888
Primary Address
140 Broadway
39th Floor
New York, NY 10005
USA

Zeno Group Contacts

Contacts (5/27)
Name Title State
Barby S. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 299-8888
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 140 Broadway
39th Floor
New York, NY
10005
USA
April R. Director, Marketing & Communications NY
Greg T. Head, Digital NY
Carolyn B. Account Supervisor NY
Elizabeth E. Account Supervisor NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** Public Relations *
******* ***** ******* Public Relations *
***** ******* ********* Public Relations *
**** ******** ********, ***. Public Relations *
****** & ****, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: State Farm taps new agency partner (Score 66)


Sales Lead: 

Recent strategy shifts:

  • Since the January 2023 appointment of CMO Cook, SF has started investing in more digital-forward marketing channels such as TikTok.
    • For example, the company launched a Super Bowl 2023 campaign on TikTok that featured influencers such as Khaby Lame.
  • This summer, SF expanded its multi-year partnership with Walt Disney, which it established last year.
    • A newly launched ad promotes the new Haunted Mansion movie.
  • Finally, SF has bolstered its gaming content to reach more Gen-Z customers
  • As a separate gaming effort, the company revived its "Gamerhood" gaming series on Twitch on YouTube.
    • This series was made with .

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: SF has spent approximately $146m on national TV commercials YTD, down 20% from the approximately $182.5m spent by this point last year.
    • Last year: The company spent around $324.4m on this channel last year after having spent 25% more, around $406m, in 2021.
    • 2023 ad programming: SF's 2023 commercials have targeted male sports enthusiasts watching shows such as the 2023 Pro Bowo Games, the 2020 NBA All-Star Game, the 2021 NCAA Basketball Tournament, SportsCenter, and the Allstate Super Bowl.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the insurance company has allocated roughly $62.5m toward digital ads, 12% more than the roughly $55.6m allocated within the same 2022 timeframe.
    • YTD data: SF has earned ~6b digital impressions YTD via YouTube (64%), desktop video (14%), Instagram (12%, desktop display (5%), Facebook (3%), and mobile display (2%) ads.
    • Last year: The company's estimated full-year 2022 spend reached $132.1m, 23% less than that of $172.4m in 2021.
  • Additional channel insights  
    • The company utilizes Google Ads and experiential activations along with radio, OOH, digital, local broadcast, and print ads.
    • SF sponsors podcasts such as Stuff You Should Know, NPR News Now, Dateline NBC, The Herd with Colin Cowherd, and Up First.
    • The company invests in short-form DRTV ads.​​​​​​​
      • ​​​​​​​It has rather widely dispersed network TV coverage and will likely launch a new campaign within the next 30 days or so.
      • SF's top TV networks include XX, ENET, CN, BRV, and SYFY.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .