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Zeno Group | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations & paid media agency

Main Telephone
(212) 299-8888
Primary Address
140 Broadway
39th Floor
New York, NY 10005
USA

Zeno Group Contacts

Contacts (5/26)
Name Title State
Barby S. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 299-8888
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 140 Broadway
39th Floor
New York, NY
10005
USA

April R. Director, Marketing & Communications NY
Greg T. Head, Digital NY
Heather J. Senior Account Supervisor NY
Spencer S. Account Supervisor, Consumer & Sports Public Relations NY

Client Relationships


Brand Service From To Media Spend
****** Public Relations *
***** ******* ********* Public Relations *
**** ******** ********, ***. Public Relations *
****** & ****, ***. Public Relations *
******* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Digital B2B Opps: Zebra Technologies promotes top marketer (Score 43)


Sales lead: This promotion could lead to agency reviews or spend shifts. 

  • Zebra Technologies (ZT) named Rob Armstrong CMO, effective March 2023.
  • Armstrong joined ZT in 2014 as senior director of Americas marketing
  • He was promoted to marketing & channels SVP in 2021.

**We have been unable to confirm Armstrong's email, but we will update the lead as we learn more.**

ZT's target demographic: Businesses that need automation assistance

The company will likely:

  • Build out its current agency roster
  • Ramp ad spend back up
  • Experiment with new ad channels

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: ZT spent about $19.9k on digital display ads YTD, a 25% decrease from $26.4k spent in this channel during the same time period of 2022.
  • YTD data: 7m impressions via desktop display (99%) and Facebook (1%). 
  • 2021-2022 spend: Full-year spend dropped by 45% from $353.9k in 2021 to $196.4k in 2022. 
  • Ad location: It placed 929% of these ads through multiple indirect channels onto sites such as zillow.com, washingtonpost.com, freep.com, offbeatbride.com, and foxcincinnati.com. It placed 1% of these ads directly onto facebook.com. 

Additional channel insights  

  • Vivvix: ZT also invests in OOH, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Contact the recently promoted CMO to see if he plans on making any changes to ZT's roster. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix.