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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 859-5100
Primary Address
299 West Houston Street
11th Floor
New York, NY 10014
USA

Zenith Media Contacts

Contacts (5/137)
Name Title State
Lauren H. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 859-5100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 299 West Houston Street
11th Floor
New York, NY
10014
USA

Jennifer K. President & Chief Client Officer NY
Brent P. President & Chief Marketing Officer NY
Neil V. President, Investment NY
Kim I. Executive Vice President, Content NY

Client Relationships


Brand Service From To Media Spend
**** ******* ********* media buying & planning unknown present ******
****** ********* Media Buying, Media Planning unknown present *
*** **** Media Buying, Media Planning 2018 present ********
*** **** ********** Media Buying, Media Planning 2018 present *
******** Media Buying, Media Planning 2018 present ********

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Parents Media Opps: J.M. Smucker cuts overall marketing spend, focuses on snacks & coffee in response to global pandemic


Due to pandemic-caused disruptions, J.M. Smucker (Smucker) cut its marketing spend by 5.8% YOY within the quarter ended April 30. The company's execs expect sales to decline 1-2% in the coming year, along with continued strong eCommerce growth. According to its recent earnings call, 5% of consumers expect to use digital shopping channels more often in the future. For now, Smucker's marketing strategy is geared to engage new users and increase brand loyalty. It is also focused on driving sales for its snacking and pet foods portfolio.

The news wasn't always bad; Smucker saw 11% profit growth for its coffee brands such as Folgers, Dunkin' and Cafe Bustelo. During the past quarter, more than 1 million new households tried these brands, with 75% of them purchasing Folgers for the first time in 12 months. This makes sense considering that consumers were stuck at home and in need of different coffee solutions.

Compare Adbeat's and iSpot's approximations of digital display and national TV ad spend for top brands here; remember Smucker is primarily focused on its snacks, pet foods and coffees. Offer omni-channel ad space since the company also utilizes search, OOH, print, radio and broadcast, according to Kantar data, along with paid social and/or OTT media. Remember that Smuckers is dropping its overall ad spend; it may not pick back up until the company can resume its post-COVID production. Its target demographic consists of parents of all ages.

Agency & martech readers - We see no reason for Smucker to switch agency partners anytime soon, so prospect elsewhere, unless you can offer services specific to the aforementioned focus brands. The company currently works with Zenith (media buying and planning assistance).