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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 859-5100
Primary Address
299 West Houston Street
11th Floor
New York, NY 10014
USA

Zenith Media Contacts

Contacts (5/124)
Name Title State
Brent P. President & Chief Marketing Officer NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (212) 859-5100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 299 West Houston Street
11th Floor
New York, NY
10014
USA

Jennifer K. President & Chief Client Officer NY
Lauren H. Chief Executive Officer NY
Neil V. President, Investment NY
Shelley G. Executive Vice President & Director, Integrated Planning NY

Client Relationships


Brand Service From To Media Spend
**** ******* ********* media buying & planning unknown present ******
****** ********* Media Buying, Media Planning unknown present *
*** **** Media Buying, Media Planning 2018 present ********
*** **** ********** Media Buying, Media Planning 2018 present *
******** Media Buying, Media Planning 2018 present ********

See Winmo sales intelligence in action

WinmoEdge

Momvertising eCommerce Opps: Reckitt Benckiser concludes media review amid increased demand (Score 54)


Concluding a review, Hearts & Science was awarded RB's Nutrition business, which Zenith previously handled, effective January.

Demand for RB's products spiked due to the global pandemic and our newly sharpened focus on hygiene and health. Its brands include Air Wick. RB sold 340% more Dettol hand sanitizer - pumping it from 11th to 3rd on the list of best-selling brands today - and over 75m pounds of extra wipes across Dettol and Lysol during the pandemic, making wipes alone now 12% of the company's disinfecting products by value.

Additionally, RB's especially focused on its online sales right now; per its Q2 2020 earnings call, its Q2 eCommerce growth was over 70%, and its H1 growth was over 60%.

View top brands' recent digital display and national TV ad spend, estimated by Adbeat and iSpot, here. Kantar data reports RB also utilizes OOH, radio and local broadcast. Additionally, Magellan reports the company aired 60 podcast ads for Lysol within the past year. It holds planning conversations in Q1 and buying conversations in Q4.

Many of its brands target most consumers, but some (such as Woolite, Qir Wick and Lysol) focus on women and moms. Its increased digital display ad spend, usage of podcast ads and focus on eCommerce signal a skew toward Gen-Z and millennials.

Agency & martech readers - Since, as you know, agency reviews tend to follow one another, reach out soon for potential creative and/or social media management work. Havas New York handles creative duties.