Wunderman Thompson | Agency Profile, Contacts, AOR, Client Relationships
Service: full service / integrated
- Main Telephone
- (212) 210-7000
Wunderman Thompson Contacts
|Vin F.||Chief Content Officer - North America||NY|
Sample of Related Brands
|Meredith C.||Chief Strategy Officer||NY|
|Lewis T.||Chief Financial Officer & Chief Operating Officer||NY|
|Tamara I.||Global Chairman||NY|
|Ted I.||President - Mobile||NY|
|*********** *************** **||creative, digital||unknown||present||*******|
|******** *********||creative, communications, digital, public relations, shopper||2015||present||*|
|***** ****||creative, communications, digital, public relations, shopper||2015||present||*|
|********* *.*.||AOR - creative||2010||present||*******|
Told Ya!, Campaign Imminent: Samsung taps social AOR, in search of digital marketing firm (Score 72)
Wunderman Thompson, replacing incumbent Edelman. According to PRWeek, the company is also in search of a firm to handle its US digital marketing activity, which Edelman also formerly led.
This shift closely follows Samsung's hire of CMO Wanda Young in January; we may see additional changed under her leadership.
In response to the global pandemic and in order to boost online sales, Samsung now offers free shipping, no-touch delivery and extended warranty and return timeframe lengths. It also provides repair and savings to first responders and healthcare professionals, partnered with the Dallas Mavericks to feed frontline workers in the area, donated $4.3 million to help partners in local communities and raised more than $33 million to support its global coronavirus-related efforts.
Adbeat estimates out of the $113m spent on digital display ads after May 2018, $78.5m (75%) was spent after May 2019. It placed 61% as video through YouTube onto sites such as youtube.com, theverge.com, polygon.com, theguardian.com and nj.com. It placed 21% programmatically through Google Display & Video 360 onto sites such as lifewire.com, fandom.com, merriam-webster.com, genius.com and tomsguide.com. It placed 16% of these ads site direct onto sites such as theverge.com, digitaltrends.com, buzzfeed.com, cnet.com and espn.com. Finally, it placed 2% as native ads through Yahoo Gemini Native onto sites such as yahoo.com, huffpost.com, accuweather.com, engadget.com and urbandictionary.com.
According to company spent $92.7m on national TV ads YTD, a 75% decrease from $162.4m during the same time period of 2019. Full-year spend equaled $448.2m in 2019 and $412.3m in 2018. It primarily targets Gen-Z, millennials and Gen-X women via this channel (see targeting right).
It also utilizes local marketing methods such as search, OOH, print, radio and local broadcast, per Kantar, so offer omni-channel space. We expected Samsung's digital display ad spend would increase under CMO Young's leadership since it is focused on male and female Gen-Z, especially penny-pinching parents; this should allow podcast, paid social and/or OTT ad space as well.
Agency & martech readers - Obviously, reach out for potential digital marketing work since Samsung is in search of a shop to handle this remit; we may see additional future roster shifts under CMO Young. The company currently works with Leo Burnett (creative AOR).