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WPP Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: agency holding company
- Main Telephone
- (212) 632-2200
Primary Address
Three World Trade Center
175 Greenwich Street
New York,
NY
10017
USA
WPP Group, Inc. Contacts
Contacts (5/30)
Name | Title | State | ||||||||||||
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Robyn T. | Global Chief People Operations Officer, WPP | NY | ||||||||||||
Sample of Related Brands
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Jennifer R. | Chief People Officer | NY | ||||||||||||
Stephen C. | Global Chief Digital Officer - Ford | NY | ||||||||||||
Miriam K. | Chief Financial Officer | NY | ||||||||||||
Lindsey S. | President - OpenX | NY |
Client Relationships
Brand | Service | From | To | Media Spend |
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****** | Creative, Digital, Media Buying, Media Planning, Public Relations, Social | * | ||
**** ****** | Creative, Digital, Media Buying, Media Planning, Public Relations, Social | **** | ||
********* | Digital, Creative, Media Buying, Media Planning, Public Relations | ***** | ||
****-**** | Media Buying, Media Planning, Creative | ********* | ||
******* | Creative, Digital, Media Buying, Media Planning, Public Relations, Social | **** |
WinmoEdge
Healthcare B2B Opps: Johnson & Johnson shifts focus to pharma, MedTech (Score 70)
Sales Lead: As it prepares to spin off its consumer health business in 2023,
- Per execs in a recent earnings call, the company's consumer health only accounted for 16% of Q3 revenue, though in the US, sales rose 21.1%.
- By the end of 2025, J&J's goal is for pharmaceuticals to individually be a $60b business.
- Post-Covid growth has primarily come from areas such as diagnostic procedures and colonoscopies as well as surgical procedures.
- J&J's key MedTech players during Q3 included the general surgery sector's wound closure products, the vision sector's contact lenses, and the orthopedics sector's trauma products.
- Note: While the company will, of course, focus on these products, J&J's consumer business is also still advertising its medicine brands to customers.
- As I briefly mentioned, J&J is in the process of separating from its consumer-oriented business.
- The process will probably take 18-24 months.
- The standalone firm will be called Kenvue.
- The company will likely:
- Continue increasing digital spend for its consumer business (more below) until the two split
- Ramp up spend for its B2B business under a new DM (more below)
- Seek new agency partners to support upcoming pharmaceutical- and MedTech-related initiatives
- Target demographic:
- J&J is primarily targeting medical organizations such as hospitals and doctors' offices.
- However, since it hasn't yet split off from its consumer goods segment, the company is also still targeting potential and existing customers.
- When it comes to consumers, J&J is primarily targeting Gen-Z and millennials via digital/paid social advertising.
Recent leadership shifts:
- In order to ramp up upcoming ad work for its B2B segment, J&J named Shan Jegatheeswaran as its MedTech digital SVP in June 2022.
- Jegatheeswaran, who specializes in digital transformation and digital customer experience, previously served as the CDO at Baker Hughes.
Additional spending insights (Note: Data is only available for J&J's consumer-oriented business):
- Broadcast insights: Refer here for information regarding top brands' recent national TV spend.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, J&J has spent roughly $183.2m on digital ads, up % from the roughly $129.8m spent by this point last year.
- YTD data: The company has earned around 22.3m digital impressions YTD via Facebook (46%), Instagram (43%), desktop video (9%), desktop display (2%), and Twitter (1%) ads.
- Last year: In 2021, J&J spent approximately $188.2m on this channel, up % from the approximately $112.6m spent in 2020.
- Additional channel insights
- The company also invests in print, radio, OOH, and local broadcast.
- As you can tell, J&J's MedTech business also utilizes cause marketing via various social impact initiatives.
Additional agency insights:
- Opportunity: Get in touch soon to see if J&J needs additional support for its pharmaceutical and MedTech initiatives.
- The company has shown a moderate interest in agencies lately, so you have a pretty good shot.
- Lisa Dreeke joined J&J in the newly-created role of global marketing services procurement category leader at the start of 2022 and now handles responsibilities such as the global management of agencies across J&J businesses including its MedTech business.
- Current agency roster:
- : Media AOR
- : Digital and social AOR
- : Creative AOR
- : Creative AOR
- : Creative agency partner
- : Creative agency partner
- : Creative agency partner
- : Creative, digital, and social agency partner
- : Creative and media agency partner
- : PR and multicultural agency partner
- : Digital, PR, and social agency partner
- : PR agency partner
- : PR agency partner
- : Digital agency partner
- : Digital and social agency partner
- : Experiential agency partner
- : Multicultural agency partner
- : Media and PR agency partner
Insight Sources: Broadcast insights estimated by Kantar.