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Weber Shandwick | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(212) 445-8000
Primary Address
909 Third Avenue
New York, NY 10022
USA

Weber Shandwick Contacts

Contacts (5/32)
Name Title State
Jill M. Chief Business Development Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 445-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 909 Third Avenue

New York, NY
10022
USA

Joy F. President - North America NY
Sung C. Global Chief Impact Officer NY
Abby G. Chief Human Resources Officer NY
Jack L. Chairman NY

Client Relationships


Brand Service From To Media Spend
****** Public Relations, Social 2016 present *******
**** Public Relations, Social 2016 present ****
******** ***** *********** public relations 2003 present ********
********.*** ***. Public Relations 2017 present ********
******* ******** ** ******* AOR - public relations unknown present ******

See Winmo sales intelligence in action

WinmoEdge

Told Ya!, Campaign Imminent: Ancestry taps AOR amid spend increases (Score 79)


After hiring CRO Mike Linton to spearhead marketing in Weber Shandwick, which handles much of its content creation.

Per its website, Ancestry boasts more than 3 million paid subscribers; perhaps its popularity will rise as consumers seek ways to entertain themselves while practice social distancing. For now, it made several resources free and more accessible to users. Why not check out your family history, right?

Adbeat estimates the company spent around $20m on digital display ads over the last 365 days, a 14% increase from $17.5m during the 365 days prior. It placed 55% as native ads through Taboola onto sites such as eonline.com, nbcsports.com, yahoo.com, mentalfloss.com and lifehacker.com. It placed 27% site direct onto sites such as yahoo.com, cnn.com, thehill.com, theguardian.com and vox.com. It placed 15% programmatically through Google Display Network onto sites such as findagrave.com, buzzfeed.com, wikia.com, wikitree.com and newspaperobituaries.net. Finally, it placed 3% as video ads through YouTube onto youtube.com, cinemablend.com, time.com, whattoexpect.com and usatoday.com

According to Ancestry spent $35.8m on national TV ads YTD, up from $28.3m during the same time period of 2019. Total spend equaled $109.6m in 2019 and $131.8m in 2018. It mainly targets older millennials and Gen-X with a slight female skew (see targeting right). 

It also utilizes local advertising such as OOH and radio, targeting millennial and Gen-X women; it's pretty well-established among boomers. The company also utilizes radio, search, OOH and print, per Kantar.

Agency & martech readers - Since agency reviews often follow one another, reach out soon for potential work. OMD handles media.