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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (212) 474-0000
Primary Address
175 Greenwich Street
New York,
NY
10007
USA
Wavemaker Contacts
Contacts (5/116)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Delphine F. | Chief Data & Analytics Officer - GroupM - North America | NY | ||||||||||||
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| Sierra T. | Managing Partner, Client Lead - Tiffany, Global & North America | NY | ||||||||||||
| Kelly H. | Partner & Group Planning Director | NY | ||||||||||||
| Adam P. | Global Head, Content & Brand Experiences & Chief Content Officer - US | NY | ||||||||||||
| Laurian R. | Senior Partner & Client Lead | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Jameson features influencer in new campaign as TV spend skyrockets
Sales Lead: Irish whiskey brand teamed up with actor and comedian Aisling Bea in a new "Widen Your Circle" campaign made by TBWA\Dublin.
- The brand is likely to:
- Pursue similar influencer partnerships
- Continue increasing ad spend
- Target demographic:
- The brand targets drinking-age Gen-Z and millennials with digital, particularly paid social, ads.
- It also targets Gen-X via TV commercials.
- Its national TV commercials' target demographic has a male skew.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Jameson has spent around $45.3m on national TV commercials YTD, a huge increase from when it spent around $2.5m within the same 2021 timeframe.
- Last year: The brand spent approximately $5.8m on national TV commercials in 2021, down 12% from the approximately $6.6m it spent in 2020.
- 2022 ad programming: Jameson's 2022 commercials have targeted the male-skewed audience of shows such as NBA Basketball, SportsCenter, Jimmy Kimmel Live, The Office, and The Tonight Show Starring Jimmy Fallon.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the whiskey brand has allocated approximately $5.2m toward digital ads, a 58% increase from the approximately $3.3m allocated by this point last year.
- YTD data: Jameson has earned ~723.6m digital impressions YTD via Facebook (35%), Twitter (34%), Instagram (16%), desktop video (14%), desktop display (1%), and mobile display (1%) ads.
- Last year: In 2021, the brand allocated roughly $6.7m toward digital ads, 8% less than the roughly $7.3m it allocated in 2020.
- Additional channel insights
- The brand also utilizes OOH and local broadcast.
- It holds planning conversations in Q1 and buying conversations in Q4.
- Parent company 's fiscal year closes in June.
- It holds planning conversations in Q1 and buying conversations in Q4.
- Jameson additionally invests in experiential marketing.
- The brand also utilizes OOH and local broadcast.
Additional agency insights:
- Opportunity: PR doesn't seem to currently outsource digital analytics and/or social media management services, so get in touch soon to see if that might change.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Kantar.