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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (212) 474-0000
Primary Address
175 Greenwich Street
New York,
NY
10007
USA
Wavemaker Contacts
Contacts (5/115)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Belinda M. | Managing Partner, Executive Director | NY | ||||||||||||
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Sample of Related Brands
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| Melinda I. | Managing Partner & Group Director, Planning - Pernod Ricard | NY | ||||||||||||
| Brad B. | Client President | NY | ||||||||||||
| Doug N. | Managing Partner & Client Lead | NY | ||||||||||||
| Lynn S. | Senior Partner & Senior Director, Content & Experience | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Danone announces new creative AOR, doubles YTD digital spend YOY (Score 47)
- While BETC is not headquartered in the US, its global role will affect Danone's US strategy.
- BETC will now lead plant, dairy, and water brands such as , but the review did not include Danone's specialist nutrition brands.
- This hire comes not long after Danone announced a commitment to investing an additional $300m in "brand support" over two years.
- This announcement came in June 2022 when the company consolidated its media buying and planning with .
- In the past, Danone has worked with agencies such as Wieden + Kennedy and WPP.
- The company will likely:
- Launch a campaign soon
- Shift strategy
- Conduct additional agency reviews
- Target demographic:
- Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Danone has spent approximately $7.4m on digital ads, more than double the approximately $3.3m spent by this point of 2022.
- YTD data: The company has earned ~988.4m digital impressions YTD via Instagram (47%), Facebook (45%), YouTube (6%), desktop video (1%), and mobile display (1%) ads.
- Last year: In 2022, Danone spent roughly $12.2m on this channel, only around half of the roughly $23.8m spent in 2021.
- Additional channel insights
- The company utilizes OOH, local broadcast, digital, radio, print (magazines), Google Ads, Facebook, Instagram, TikTok, and online video (primarily via Youtube.com) ads.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer PR, social media management, experiential, digital analytics, influencer, and/or multicultural services.
- Current agency roster:
- BETC: Global creative AOR (2023)
- Wavemaker: Media AOR (2022)
- : Experiential AOR
- : Digital AOR
Insight Sources: Digital spend insights estimated by .
Read our recent update on Danone's Silk brand here.