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USIM | Agency Profile, Contacts, AOR, Client Relationships


Service: media management

Main Telephone
(212) 986-0711
Primary Address
52 Vanderbilt Avenue
Suite 1800
New York, NY 10017
USA

USIM Contacts

Contacts (5/10)
Name Title State
Russell Z. President NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 986-0711
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 52 Vanderbilt Avenue
Suite 1800
New York, NY
10017
USA
Benson H. Executive Vice President & Chief Growth Officer NY
Chad U. Executive Vice President & Chief Strategy Officer NY
Eran G. President & Chief Digital Officer NY
Kelly W. Director, Media NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** ******* *************, ***. Media Buying, Media Planning *
***** *** **** Media Planning *
*. *********'* Media Buying, Media Planning *
*****'* ********* Media Buying, Media Planning *
*** ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Crunch Fitness announces leadership shuffle (Score 58)


Sales lead: These leadership shifts will affect the company's marketing strategy & agency roster. 

  • Crunch Fitness (CF) promoted Chad Waetzig to CMO, effective February 2023.
    • Waetzig joined the company in 2016 as marketing & branding EVP.
    • He is responsible for growth, revenue, and retention. 
  • The company created a new position by naming Molly Long the first-ever chief experience officer. 
    • Long most recently served as private & emerging brands VP at 7-Eleven. 
    • She is responsible for improving the membership experience & journey. 

CF's target demographic: Gen-Zers & millennials

The company will likely:

  • Review the current agency roster/hire additional assistance
  • Continue ramping up ad spend
  • Experiment with new marketing channels 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: CF spent about $7.6k on national TV ads YTD.
  • 2021-2022 spend: CF has not invested in this channel since 2016. 
  • Ad programming: It placed ads during TMZ. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CF spent about $1.6m on digital display ads YTD, a huge jump from $554.3k spent in this channel during the same time period of 2022. 
  • YTD data: 230.2m impressions via Instagram (63%), Facebook (35%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend increased by 26% from $3.9m in 2021 to $4.9m in 2022.
  • Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, macon.com, youtube.com, and wtoc.com. It placed 1% of these ads indirectly through The Trade Desk onto sites such as yahoo.com, finance.yahoo.com, aol.com, healthline.com, and msn.com. 

Additional channel insights  

  • Vivvix: CF also utilizes OOH, print, radio, and local broadcast.

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.