Universal McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 883-4700|
|Main Fax||(646) 865-3481|
Universal McCann Contacts
|Lynn L.||President - East Coast & Global Chief Marketing Officer||NY|
Sample of Associated Brands
|Huw G.||Global Chief Product Officer||NY|
|Kasha C.||Chief Executive Officer - Universal McCann US||NY|
|Daryl L.||Global Chief Executive Officer||NY|
|Eileen K.||Global President - J3||NY|
|*** ******||media buying & planning||2014||present||*|
|*********, ***.||Media Buying, Media Planning||2017||present||********|
|************||media buying & planning||2009||present||*|
|****** ***||media buying & planning||2014||present||********|
|*** '* ******||Media Buying, Media Planning||2015||present||*|
Who is the President - East Coast & Global Chief Marketing Officer of Universal McCann?
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Who is the media buying & planning agency of Universal McCann?
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Rumor - Hulu's video budgets moving to NYC?
Company: Hulu, video-on demand service that runs a ton of commercials and some cool shows every now and then. But if you upgrade to the top tier option, it's great!
Update (1/25): IPG's New York office by April 1. We haven't been able to confirm this with the brand or agency, but we want to make sure you're engaging the right contacts at the right time. So, stay on LA folks for now, while feeling out who the new UM, NYC contacts will be.
Hulu has a massive digital advertising budget. For the last 12 months, $111 million has garnered 8.8 billion impressions, up from $80.7 million in 2015, Pathmatics reports. Mobile video outlays are still low, but desktop video rose to almost $25 million last year from $13.8 million in 2015.
Entertainment sellers should have an advantage securing this video revenue. Besides YouTube, top targeted sites, which also happen to be site direct partners, include imdb.com, salon.com, abscnews.go.com, mic.com and theatlantic.com.
Below was originally published on 01/03:
Opportunity: Looks like we were on to something back in October. We heard then that digital media was up for review (research reportedly reach "the hundreds of millions," so start engaging UM to land these larger traditional and digital buys next year.
Hulu's advertising levels are historically highest in Q4-Q1. Focus your pitches on securing rising direct response (DR) budgets tied to Hulu Plus branding and original programming pushes. Entertainment sellers should have an advantage, based on Hulu's display presence this year.
Incumbents; Traditional was out of Zenith and digital was at Publicis sibling Razorfish.
Media Spend: $93 million went to measured media last year, $60.2 million of which went to cable and network TV ads. Most of the remainder supported display and out-of-home (OOH) ads, Kantar Media reports.
TV Breakdown: $78.3 million has gone to national TV ads the last year (see targeting right), up from $48.5 million in 2014, iSpot.tv reports.
Digital Breakdown: Since last December, $115 million has gone to display ads, almost double the $57.2 million a year earlier, per Pathmatics. For the last year, site direct desktop has made up the bulk of this spending. About $60 million alone has gone to desktop and video ads on YouTube. Other top targeted sites running desktop, mobile and video include yahoo.com, imdb.com, wikia.com, nypost.com, salon.com, espn.com and Time's ew.com.
Santa Monica, CA 90404
Senior Vice President & Head, Marketing