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Universal McCann | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 883-4700
Main Fax (646) 865-3481
Primary Address
100 West 33rd Street
Eighth Floor
New York, NY 10001
USA

Universal McCann Contacts

Contacts (5/187)
Name Title State
Lynn L. President - East Coast & Global Chief Marketing Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 883-4700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Eighth Floor
New York, NY
10001
USA

Huw G. Global Chief Product Officer NY
Kasha C. Chief Executive Officer - Universal McCann US NY
Daryl L. Global Chief Executive Officer NY
Eileen K. Global President - J3 NY

Client Relationships


Brand Service From To Media Spend
*** ****** media buying & planning 2014 present *
*********, ***. Media Buying, Media Planning 2017 present ********
************ media buying & planning 2009 present *
****** *** media buying & planning 2014 present ********
*** '* ****** Media Buying, Media Planning 2015 present *

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WinmoEdge

Rumor - Hulu's video budgets moving to NYC?


Company: Hulu, video-on demand service that runs a ton of commercials and some cool shows every now and then. But if you upgrade to the top tier option, it's great! 

Update (1/25):  IPG's New York office by April 1. We haven't been able to confirm this with the brand or agency, but we want to make sure you're engaging the right contacts at the right time. So, stay on LA folks for now, while feeling out who the new UM, NYC contacts will be.

Hulu has a massive digital advertising budget. For the last 12 months, $111 million has garnered 8.8 billion impressions, up from $80.7 million in 2015, Pathmatics reports. Mobile video outlays are still low, but desktop video rose to almost $25 million last year from $13.8 million in 2015. 

Entertainment sellers should have an advantage securing this video revenue. Besides YouTube, top targeted sites, which also happen to be site direct partners, include imdb.com, salon.com, abscnews.go.com, mic.com and theatlantic.com. 

Below was originally published on 01/03:

Opportunity: Looks like we were on to something back in October. We heard then that digital media was up for review (research reportedly reach "the hundreds of millions," so start engaging UM to land these larger traditional and digital buys next year. 

Hulu's advertising levels are historically highest in Q4-Q1. Focus your pitches on securing rising direct response (DR) budgets tied to Hulu Plus branding and original programming pushes. Entertainment sellers should have an advantage, based on Hulu's display presence this year. 

Additional Insight

Incumbents; Traditional was out of Zenith and digital was at Publicis sibling Razorfish. 

Media Spend: $93 million went to measured media last year, $60.2 million of which went to cable and network TV ads. Most of the remainder supported display and out-of-home (OOH) ads, Kantar Media reports. 

TV Breakdown: $78.3 million has gone to national TV ads the last year (see targeting right), up from $48.5 million in 2014, iSpot.tv reports. 

Digital Breakdown: Since last December, $115 million has gone to display ads, almost double the $57.2 million a year earlier, per Pathmatics. For the last year, site direct desktop has made up the bulk of this spending. About $60 million alone has gone to desktop and video ads on YouTube. Other top targeted sites running desktop, mobile and video include yahoo.com, imdb.com, wikia.com, nypost.com, salon.com, espn.com and Time's ew.com. 

Hulu 
2500 Broadway 
Second Floor 
Santa Monica, CA 90404 
(310) 571-4700

Jenny Wall
Senior Vice President & Head, Marketing
(310) 571-4700
jenny.wall@hulu.com

Joe Rongavilla
​Director, Media
(310) 571-4700
joe.rongavilla@hulu.com