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Universal McCann | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 883-4700
Primary Address
100 West 33rd Street
Eighth Floor
New York, NY 10001
USA

Universal McCann Contacts

Contacts (5/197)
Name Title State
Nicholas B. Partner, Strategy NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 883-4700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Eighth Floor
New York, NY
10001
USA

Justin B. Partner & Senior Manager, Integrated Investment NY
Huw G. Global Chief Product Officer NY
Lisa P. US Managing Partner & Executive Vice President NY
Eileen K. Global Chief Executive Officer NY

Client Relationships


Brand Service From To Media Spend
*********, ***. Media Buying, Media Planning 2017 present *******
************ media buying & planning 2009 present *
*****, ***. Media Buying, Media Planning 2019 present *******
***** **** * *** Media Buying, Media Planning 2021 present ****
******** ******* ******** Media Buying, Media Planning 2018 present ****

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: Zillow promotes "pandemic pastime" in new ad campaign (Score 70)


According to iSpot's approximations, a YTD national TV spend of $29.8m target millennials with a slight female skew (see targeting right), down 31% from the $43.3m spent in the same 2019 timeframe. Zillow's full 2019 spend dropped by 17% to around $51.8 million from around $62.6 million in 2018.

Adbeat reports the company hasn't invested much in digital display since April 2020; it allocated around $10.7m toward this channel from August 2019-2020, less than half of the roughly $28.7m allocated from August 2018-2019. Most of the past year's spend went toward programmatic ads placed via Google DV360 ($8.2m) onto sites such as go.com ($1.6m), realitytrac.com, healthline.com, trovit.com and yahoo.com.

Additionally, it aired two podcast ads within the past year, per Magellan.

Zillow tends to target parents, and its increased usage of OTT leads us to believe this target demographic skews toward Gen-Z and millennials. To reach this audience, it probably also utilizes paid social. Kantar data reports the company additionally uses OOH and local broadcast but, at least as of Q1 2020, hasn't invested in print or radio since 2019.

Agency & martech readers - The virtual house buying and selling service appointed digital AOR Universal McCann.