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Account in Jeopardy: Moog Music taps first CMO in the midst of music fest season (Score 74)

NC-based Vulnerable Account Index (VAI), has named Joseph Richardson its first CMO to fuel brand awareness. Previously the sales and new business development VP at Fender Musical Instruments, Richardson brings additional leadership experience and digital marketing/e-Commerce expertise from roles at Incase and Behr Process Corporation. He joins Michelle Tremblay, digital community specialist since July.

**We have not yet been able to verify the emails for these contacts, but we will let you know as we learn more**

MM's spend tends to spike during the summer (Q2-Q3) due to the amount of local festival events (more Matriarch synthesizer, available online and at various retailers.

Adbeat only reports negligible digital display spend ($608 spent in the last two years during Jan 2018 and May 2019), so focus on search, email, social and experiential channels for now.

Agency & martech readers - considering how often newly-hired CMOs conduct reviews, reach out soon to get on Richardson's radar. Experiential work has been at here). Local agencies may have an advantage securing creative, digital and/or media duties.