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TPN | Agency Profile, Contacts, AOR, Client Relationships

Service: promotions

Main Telephone
(212) 599-6691
Primary Address
220 East 42nd Street
11th Floor
New York, NY 10017

TPN Contacts

Contacts (5/6)
Name Title State
Sharon L. Chief Executive Officer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 599-6691
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East 42nd Street
11th Floor
New York, NY

Cheryl P. Chief Strategy Officer NY
Tracy F. Chief Client Experience Officer NY
Katherine S. Director, Planning NY
Jenn P. Director, Account NY

See Winmo sales intelligence in action


Millennial Media Opps: Cricket launches new campaign

Wireless provider Argonaut, the campaign takes a new-for-this-brand testimonial approach. Sellers, contact soon to secure last-minute ad dollars.

So far this year, iSpot reports Cricket has spent approximately $22.4m on national TV commercials, down 19% from the approximately $27.5m spent by this point last year. The company spent around $55.7m on this channel last year after having spent around $58.5m, 5% more, in 2020. Cricket's 2022 commercials have targeted millennials watching shows such as NBA Basketball, MLB Baseball, NCIS, Chicago Fire and Friends.

According to Pathmatics, the company has allocated roughly $9.5m toward digital ads YTD, down 25% from the roughly $12.7m allocated within the same 2021 timeframe. In 2021, Cricket's estimated full-year spend decreased 20% to $22.4m from that of $27.9m in 2020. Since the beginning of 2022, the company has earned ~1.2b digital impressions via Facebook (52%), Instagram (21%), desktop display (16%), mobile display (5%), desktop video (4%) and Twitter (1%) ads. Most of this year's desktop display ads have been placed site direct onto destinations such as (24%),,, and

Cricket primarily targets millennials. The lower spend may be a result of lower-than-desired ROI; sellers would benefit from offering ways to optimize ROI among millennial audiences. It also targets Hispanic audiences via Spanish TV commercials. Per Kantar data, Cricket also utilizes print, radio, OOH and local broadcast.

Agency & martech readers - To the best of our knowledge, the company's roster hasn't changed since it hired VP and CMO Tony Mokry Hearts & Science (media).