The Sasha Group | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (469) 672-6846
The Sasha Group Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marcus K. | President | NY | ||||||||||||
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Sample of Related Brands
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| Alyssa H. | Associate Media Director | NY | ||||||||||||
| Mary W. | Associate Creative Director & Creative Strategist | NY | ||||||||||||
| Kyle A. | Executive Director, Creative | NY | ||||||||||||
| Carter S. | Manager, Media | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Pure Protein promotes rebrand with ad campaign
Media Sales Lead: The Sasha Group on the campaign.
Key Lead Takeaways: Get in touch now to offer ad space because the brand will likely ramp up ad spend.
Target Demographic: Millennial & Gen-Z fitness enthusiasts
Key Spend Notes:
- PP has been ramping up digital display spend while decreasing national TV spend.
- Top spending period: Q3
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes PP under Vitamins & Supplements**
- 2023 YTD Spend: $0
- 2022 FY Spend: $1.9m
- 2021 FY Spend: $7.2m
- 2020 FY Spend: $5.5m
2022 Ad Flight Breakdown (by spend): PP ran eight spots in 2022; the top five were "Make Fitness Routine: Snacks," "Great Taste," "Feed a Healthy Lifestyle: Shakes," "Make Fitness Routine," and "Great Taste: $10."
2022 Top Daypart (by impressions): Weekend Afternoon (63.6m), Day Time (35.4m), Primetime (32.8m), Weekend Day (29.9m), and Early Morning (24.3m).
2022 Top Networks (by spend): ESPN, ABC, Discovery Channel, INSP, and ESPN2.
2022 Top Shows (by spend): 2022 NFL Draft, NBA Basketball, SportsCenter, College Football, and 133rd Rose Parade.
2023 Top Industry/Vertical Spenders (by spend): Balance of Nature (20%), Nutrafol (9%), OmegaXL (7%), SuperBeets (7%), and Prevagen (5%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes PP under Food & Beverages**
2023 YTD Spend: $633.2k
2022 FY Spend: $265.3k
2021 FY Spend: $16.5k
2020 FY Spend: $156.1k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $5k
- Q2 2022 Spend: $77.6k
- Q3 2022 Spend: $115.4k
- Q4 2022 Spend: $67.2k
Impressions: 92m
Top Ad Types (by spend): Instagram (60%) and Facebook (40%).
Top Purchase Channels: Direct (100%).
Top Publishers: instagram.com and facebook.com.
Top Industry/Vertical Spenders: Pathhmatics reports that 51 creatives have run during 2023 (note that not all creatives debuted in 2023).
Current Agency Roster:
- The Sasha Group: creative
Insight Sources: Broadcast insights estimated by Pathmatics.