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Gen-X Media Opps: Blatt Billiards launches new print, digital campaign

Luxury billiards table maker Group. A pretty radical departure for a traditionally low-key brand, three ads feature dramatic photos representing core strengths of BB have been launched across print and digital channels.

Since the campaign just launched, Pathmatics doesn't report any digital display activity yet, but that will change as the creative continues to roll out. The company's target audience largely consists of Gen-Xers (male skew).

Agency & martech readers - considering that BB is working with a creative agency, they may be open to outside help with digital and/or media work.