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The Gate Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 508-3400
Primary Address
71 Fifth Avenue
Eighth Floor
New York, NY 10003
USA

The Gate Worldwide Contacts

Contacts (3)
Name Title State
David B. Chief Creative Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 508-3400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 71 Fifth Avenue
Eighth Floor
New York, NY
10003
USA

Andrew S. Executive Director, Account Growth & Integration NY
Eric v. Managing Director NY

Client Relationships


Brand Service From To Media Spend
***************** *.*. *
***** *** Creative *
***********, ***. Creative, Media Buying, Media Planning *
****** ***** ******, ***. Creative, Digital, Media Buying, Media Planning *******

See Winmo sales intelligence in action

WinmoEdge

Male Millennial & B2B Opps: State Street taps CMO amid spend increases, foray into TV (Scpre 58)


Financial advising corporation TD Bank, where she served for over seven years, McLaughlin led marketing, digital transformation and other responsibilities. At SS, she replaces Hannah Grove, the company's former CMO of 12 years, who retired in November 2020.

According to iSpot, SS first began investing in national TV commercials in January 2021; since then, around $25.7k has supported its "Take a Hit" (see video above). This ad explores the hits that the global pandemic has had on different industries, promising viewers that SS can help them get back up. It has primarily targeted male consumers viewing programs such as The Lead With Jake Tapper, Varney & Company, First Ladies, Making Money With Charles Payne and Bloomberg Markets: Balance of Power

In 2020, Pathmatics reports SS allocated roughly $8.7m toward digital ads, up 61% from the roughly $5.4m it allocated in 2019. The company earned ~571.8m digital impressions last year via desktop video (47%), desktop display (44%), mobile display (6%) and Twitter (3%) ads. 97% of desktop video ads were placed site direct onto destinations such as morningstar.com (42%), wsj.com, finance.yahoo.com, foxbusiness.com and bloomberg.com; 78% of desktop display ads were placed site direct onto similar destinations including morningstar.com (49%), bloomberg.com, businessinsider.com, reuters.com and marketwatch.com.

As you can tell from SS's increased digital ad spend, it's primarily targeting millennial men right now; it also targets company in need of financial advising. Per Kantar data, the company also invests in print media. It holds planning conversations in Q1 and buying conversations in Q4.

Agency & martech readers - Reach out soon to see what work is available under SS's new CMO. The company currently works with The Gate Worldwide