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The Brooklyn Brothers | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 242-0200
Primary Address
Seven West 22nd Street
Seventh Floor
New York,
NY
10010
USA
The Brooklyn Brothers Contacts
Contacts (1)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Eric G. | Account Director | NY | ||||||||||||
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See Winmo sales intelligence in action
WinmoEdge
Male Sports Opps: The New York Rangers teams up with HUB International
Sales Lead: The .
- The deal is part of a wide-ranging partnership with parent company and sister entity MSG Entertainment.
- It will allow Hub to be the entitlement partner for the Hub Loft, a private, members-only suite experience at events held at MSG.
- The team will likely:
- Utilize experiential marketing to promote the Hub Loft
- Seek similar partnerships
- Return to heavier ad spend
- Target demographic:
- Male sports enthusiasts
- The Rangers do advertise nationally, but I expect it also utilizes localized ad space in NY.
Additional spending insights:
- Digital spend insights
- YTD spend: So far this year, the Rangers have spent approximately $771.7k on programmatic ads, a huge decrease from the approximately $3.4m spent by this point last year.
- YTD data: The team has placed most of this year's ads via Google DV360 (389.5) and Google Display Network (171.8) onto site destinations such as reddit.com (133.5), flightrising.com, startribune.com, dispatch.com, and msg.com.
- Last year: The Rangers ended up spending roughly $3.5m on this channel last year after having spent less than a third of this, roughly $1.1m, in 2020.
Additional agency insights:
- Opportunity: The Rangers don't seem to currently outsource PR or digital analytics, so reach out to see if that might change.
- Current agency roster:
- In-House: Media
- : Creative AOR
- : Creative agency partner
Insight Sources: Digital spend insights estimated by Adbeat.