The Berman Group | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service communications
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The Berman Group Contacts
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Sarah B. | Owner | NY | ||||||||||||
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WinmoEdge
Campaign Imminent: Residential experience company Alfred taps agency partner to fuel expansion plans (Score 28)
Residential experience company Alfred recently selected The Berman Group as its PR AOR to fuel its plans for "major" US expansion. The agency's responsibilities will include national press and media management, content creation, social media strategy and thought leadership development.
I fear we've Crunchbase, it has raised $89.8m in funding thus far.
Right now, I assume the company primarily advertises locally around the areas in which it operates; check out more details here. However, as it pursues national expansion, I expect its national spend to pick up steam. Alfred is centered around sustainability and diversity, both of which appeal to Gen-Z.
Agency & martech readers - Additional agency reviews could easily follow this one; keep Alfred on your radar for potential media and/or digital analytics support down the road.
Britta Mulderring
Head, Marketing
britta@helloalfred.com
Jessica McClintock
Senior Manager, Marketing
jessica@helloalfred.com