Team One | Agency Profile, Contacts, AOR, Client Relationships

• The agency will now work to differentiate KB's brand in the US via strategic positioning and creative strategizing.
• Team One's first work for the company will roll out in Summer 2023.
• We suggested creative agency shifts would follow recent spend shifts since KB did not seem to have been working with outside agencies on creative, digital analytics, social media management, experiential, and/or multicultural at the time.
• The company will likely:
  • Keep working with immersive, metaverse, and experiential activations (more here)
  • Continue increasing spend as it launches new work
  • Seek additional new agency partners
• Target demographic: 
  • ​​​​​​Gen-Z and millennials, especially future homeowners
    • KB's dedication to energy efficiency appeals to this relatively eco-friendly audience.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • 2021-2022 spend: In 2022, KB spent around $1.3m toward digital ads last year, 64% more than when it spent around $793.1k in 2021.
  • 2022 data: The company earned roughly 154.6m digital impressions last year via Facebook (45%), Instagram (37%), desktop display (12%), desktop video (4%), and mobile display (2%) ads.
• Additional channel insights  
  • The company utilizes Google Ads.

Additional agency insights:

• Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer digital analytics, social media management, experiential, and/or multicultural services.
• Current agency roster:
  • Team One: Strategic and creative AOR
  • In-House: Media
  • : PR agency partner

Insight Sources: Digital spend insights estimated by .