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Taylor | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
(212) 714-1280
Primary Address
640 Fifth Avenue
Eighth Floor
New York, NY 10019
USA

Taylor Contacts

Contacts (5/8)
Name Title State
Bryan H. Managing Partner & Chief Operations Officer NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (212) 714-1280
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 640 Fifth Avenue
Eighth Floor
New York, NY
10019
USA

Tony S. Chief Executive Officer & Managing Partner NY
John L. Managing Partner NY
Mike C. Managing Partner NY
Elizabeth Z. Associate Director, Business Operations & Marketing NY

Client Relationships


Brand Service From To Media Spend
******* *** ********* *********** Public Relations *
****** ****** Public Relations *
******** Public Relations *
****** ***** ******* Public Relations *
******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Smirnoff taps new creative AOR, launches safety campaign (Score 36)


Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Smirnoff has spent approximately $17.7m on national TV commercials, almost double the approximately $9m spent in all of 2021.
    • Last year: The brand spent around $9m on this channel last year, almost doubling when it spent around $5.4m in 2020.
    • 2022 ad programming: Smirnoff's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, the 2022 Winter Olympics, SportsCenter, NBA Basketball, and NCIS.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The brand has allocated roughly $18m toward digital ads YTD.
    • YTD data: Since the beginning of 2022, Smirnoff has earned ~2.3b digital impressions via Facebook (50%), Instagram (38%), Twitter (5%), desktop video (3%), desktop display (3%), and mobile display (1%) ads.
    • Last year: The brand's estimated full-year 2021 spend reached $22m, 55% more than that of $14.2m in 2020.
  • Additional channel insights  
    • The brand works with celebrity influencers such as Ted Danson and Laverne Cox.
      • Its latest work (see video above) plugged its NFL sponsorship and starred actor Anthony Anderson.
    • Along with the aforementioned channels, Smirnoff utilizes OOH, print (newspapers), and local broadcast.
    • It holds planning conversations in Q3 and buying conversations in Q2.

Additional agency insights:

  • Opportunity: Additional roster shifts could easily follow this one, so get in touch soon to offer brand-specific PR, digital analytics, and/or digital analytics services for the Smirnoff brand.
  • Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.​​​​​​​