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Taylor | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
(212) 714-1280
Primary Address
640 Fifth Avenue
Eighth Floor
New York, NY 10019
USA

Taylor Contacts

Contacts (5/10)
Name Title State
Mike C. Managing Partner NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 714-1280
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 640 Fifth Avenue
Eighth Floor
New York, NY
10019
USA

John L. Managing Partner NY
Tony S. Chief Executive Officer & Managing Partner NY
Bryan H. Managing Partner & Chief Operations Officer NY
Dave F. Account Director - Guinness, IBM, Capital One & DraftKings NY

Client Relationships


Brand Service From To Media Spend
********** **********, ***. Public Relations 2016 present *******
******* *** ********* *********** Public Relations 2010 present ********
******* *********** Public Relations 2015 present *********
*******.*** Public Relations 2015 present *
****** ****** Public Relations 2007 present *****

See Winmo sales intelligence in action

WinmoEdge

Score 31 - Future Possibility: Diageo reviews global media amid spend increases


Campaign. It has also been reported that the alcohol giant has contacted "all of the large agency groups" to pitch.

It's strange that Diageo only invited large agency groups to pitch since, Guinness recently launched.

Winmo reports the rest of the Diageo roster includes:

  • 360i, which handles digital for Smirnoff;
  • 72andSunny, which has handled creative for Smirnoff since 2013;
  • June 2019;
  • Anomaly London, which has handled creative for Johnnie Walker since April 2019;
  • Anomaly New York, which handles creative for brands like Don Julio, Gordon's, Captain Morgan and Crown Royal;
  • VMLY&R, which has handled digital for Bailey's Original Irish Cream since 2018;
  • MKTG, which handles creative brand brands like Buchanan's, Bushmills Irish Whiskey, Ciroc, Don Julio and Guinness;
  • Barton F. Graf, which has handled creative for Bulleit since 2016;
  • iProspect, which handles digital for Captain Morgan;
  • Colangelo Synergy Marketing, which has handled creative and digital for Don Julio and Godiva Chocolate Liquer since 2017;
  • Taylor, which has handled PR for George Dickel and Smirnoff since 2007;
  • and YARD, which has handled creative for Tanqueray Gin since 2018.

Because of these agency changes, we put Diageo back on the here.

Since Diageo is back on the VAI, there's a good chance more agency shifts are imminent. Thus, agencies and martechs should go after work along the rest of the account. You'll have the best of luck with digital and creative for specific brands, but don't discount creative or digital across multiple brands. Expect all of the aforementioned agencies among your competition.

Keep in mind that Diageo typically uses broadcast, digital, outdoor, print, radio, experiential and sponsorship to reach a wide range of consumers. It seems to be focused on millennials as of right now, however, since new campaigns have focused on 2019 preliminary results

Since spend is going up and likely to continue doing so, sellers should be sure to reach out for revenue. Those with can use omnichannel strategies to engage millennials will likely have the advantage. Diageo typically spends the most during Q2 and Q4. It holds planning conversations in Q3 and buying conversations in Q2.

Please view digital display data, per here.