Syndicate Sub Rosa | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Digital Media Opps: Herman Miller Retail taps PR AOR amid advertising spend increases (Score 49)

Office and home furniture retailer platform. 

According to Pathmatics, HM earned 30m impressions through Facebook ads (70%), Instagram ads (23%), Twitter ads (4%) and desktop display ads (3%). It placed the majority of these ads site direct (97%) onto sites such as facebook.com, instagram.com and twitter.com. It placed the remainder indirectly through Criteo and Display & Video 360 onto sites such as fandom.com, slickdeals.net, rawstory.com, foxnews.com and myrecipes.com. It spent around $209.6k in this channels over the last 365 days, up 77% from $118.7k spent during the 365 days prior. 

Sellers-- HM's products appeal to a wide range of consumers, but considering it placed the majority of its ads onto social media sites, it is most likely targeting primarily Gen-Z and millennials. The company significantly increased ad spend over the last year, which is probably because more people are working from home due to coronavirus and are investing more in their home offices and other furniture. Sellers should reach out offering digital ad space to capture some of these extra ad dollars. 

Agency & martech readers-- As you know, agency hires commonly follow one another so reach out soon to be top-of-mind. Remember, PR appointments often precede other types of agency hires such as digital and media. We believe you will face competition from creative agency Sub Rosa.