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StrawberryFrog | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212)-366-0500
Primary Address
350 Fifth Avenue
Suite 5210
New York,
NY
10018
USA
StrawberryFrog Contacts
Contacts (5/14)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Karin D. | Executive Vice President & Chief Operating Officer | NY | ||||||||||||
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| Tyler D. | Chief Creative Officer | NY | ||||||||||||
| Rasika N. | Chief Marketing & Growth Officer | NY | ||||||||||||
| Scott G. | Founder, Chairman, & Chief Executive Officer | NY | ||||||||||||
| Daniel L. | Managing Director | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: My/Mochi to launch new products after tapping new CMO (Score 61)
- The company will debut the first wave of its new mochi ice cream flavors at Natural Products Expo West.
- My/Mochi is "laser-focused" on expanding its product assortment beyond ice cream.
- To that end, this year, the company will also launch an on-the-go morning beverage.
- The company will likely:
- Seek additional event sponsorships and experiential activation opportunities
- Continue increasing digital spend
- Shift strategy
- Conduct agency reviews under the new CMO (more below)
- Target demographic:
- Gen-Z and millennials with a strong female skew
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: My/Mochi hasn't utilized digital ads since last year.
- However, since it hadn't yet utilized this channel by this point last year, the company will likely return to this channel later in 2023.
- 2022 data: Last year, the company earned approximately $35.1m toward digital videos placed site direct onto YouTube.
- 2022 spend: My/Mochi made its first foray into digital ads in 2022, when it ended up spending around $634.1k
- YTD spend: My/Mochi hasn't utilized digital ads since last year.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to get on the radar of My/Mochi's new CMO, Brigette Wolf.
- I assume that an advantage will go to those with experience in the food and beverages and consumer goods categories.
- Current agency roster:
Insight Sources: Digital spend insights estimated by Pathmatics.