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SS+K | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (212) 274-9500
Main Fax (212) 274-9598
Primary Address
88 Pine Street
30th Floor
New York, NY 10005

SS+K Contacts

Contacts (5/15)
Name Title State
Mark K. Partner NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 274-9500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 88 Pine Street
30th Floor
New York, NY

Rob S. Partner & Owner NY
Lenny S. Co-Founder NY
Rebecca M. Partner NY
Brad K. President & Partner NY

Client Relationships

Brand Service From To Media Spend
***** & ******** Creative unknown present ****
**** & ******* ***** ********** AOR - public relations, public affairs 2001 present ******
****** *****, ***. Creative unknown present *
******* ** ******** ** *** ****** ****** ** ****** Creative unknown present *
***** *** *****, ***. creative 2006 present ********

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Digital, TV Media Opps: Match Group putting more marketing behind differentiating dating apps (Score 34)

Over the past two or three years,

For example, MG is removing the event focus of Match. Marketing has not been deployed around Match events the way it is for Meetic, and the "whole theory" of Match now is shifting to meeting in the real world. For Match, Blatt said there are two or three "big product releases" planned over the course of the year, so look for Match dollars tied to these launches.

Blatt also mentioned that OkCupid - whose audience is "a little more educated than the rest of our businesses" - has had a bunch of information added to profiles in order to focus on the individuality of its membership. 

He added that the above was just a "sampling" of the strategy for 2017, but that marketing and PR efforts would mainly be deployed to drive home differentiation. He also added that while Tinder, OkCupid and PlentyOfFish are "not terribly dependent" on marketing, Match is.

So, start looking for dollars at Match, but keep in mind that the other brands could also receive more ad support this year, as well. Blatt hesitated to specify when marketing would be deployed, stating instead: "In this don't set our marketing plan on day one and then execute it. You are literally buying every day, you are buying TV every week, you are buying Facebook and mobile platforms every week." 

As of this month, Match CMO Ayesha Gilarde has been on the job for two years (she was promoted from customer acquisition SVP). Given the company's shift in strategy this year, she could be open to pitches that can assist with these differentiation efforts. IPG's 

Additional Information

National TV Spend: According to iSpot, spent $68.3 million on national TV spots last year. Note that spots were run on an almost constant basis throughout the year. See chart for 2016 show targeting.

For 2015, Match spent $59.4 million (13% less than 2016).

Digital Breakdown: Pathmatics reports that spent $4.1 million on digital display ads last year (648.2 million impressions) - most of which were desktop ads (80%). See chart for impression sources and spend share. Top ad destinations included:,,, and

The Match Group
8300 Douglas Ave.
Dallas, TX 75225
(214) 576-9352

Ayesha Gilarde
Chief Marketing Officer –
(214) 576-9352 ext. 8520

Missy Gaisford
Director, Marketing - Offline Direct Response, TV & Radio
(214) 576-9352 ext. 3005