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SS+K | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(212) 274-9500
Primary Address
88 Pine Street
30th Floor
New York, NY 10005
USA

SS+K Contacts

Contacts (5/18)
Name Title State
Andrew A. Chief Finance Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 274-9500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 88 Pine Street
30th Floor
New York, NY
10005
USA
Mark K. Co-Founder & Partner NY
Lenny S. Co-Founder & Partner NY
Rob S. Co-Founder & Partner NY
Nadja B. Chief Executive Officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** & ******* ***** ********** Public Relations *
******, ***. Creative *
***** ***** ****** ****** Creative *
******** ********** ******** *********** Creative *
******* ********** ********** ** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

B2B Opps: Smartsheet taps brand advertising AOR (Score 18)


Sales lead: Keep an eye on this company because agency hires tend to follow one another. 

  • SS+K as its brand advertising AOR in March 2023.
  • The agency reportedly won the account due to its creative vision. 
  • Smartsheet hopes SS+K will help it improve its relationship with users & enterprise buyers. 

Smartsheet's target demographic: Businesses that need work management services

The company will likely:

  • Review other accounts/build out the agency roster
  • Launch new creative work or a campaign
  • Increase ad spend 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Smartsheet has not aired a national TV ad since 2021.
  • 2021 spend: The company spent approximately $644.4k in this channel during 2021. 
  • 2021 ad programming: It placed ads during programming such as The Lead With Jake Tapper, CNN Newsroom with Alisyn Camerota and Victor Blackwell, CNN Newsroom With Poppy Harlow and Jim Sciutto, Shark Tank, and Erin Burnett OutFront. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Smartsheet spent approximately $599k on digital display ads YTD, an 8% decrease from $654.4k spent in this channel during the same time period of 2022. 
  • YTD data: 66.6m impressions via desktop display (37%), Instagram (32%), Facebook (23%), and mobile display (7%). 
  • 2021-2022 spend: Full-year spend skyrocketed from $884.8k in 2021 to $3.5m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as instagram.com, facebook.com, wired.com, arstechnica.com, and techrepublic.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as techrepublic.com, twitch.tv, app.com, triviatoday.com, and 9gag.com. 

Agency analysis:

  • Opportunity: Reach out now because agency reviews tend to follow one another.
  • Current roster:

Insight Sources: Broadcast insights estimated by Pathmatics.